Mumbai: MR.DIY, one of Asia’s largest home improvement retailers, has unveiled its latest brand campaign titled ‘Genie’, featuring brand ambassador and acclaimed actor Rajkummar Rao in a magical new avatar. Building on MR.DIY’s brand promise of fulfilling every wish through its vast product range and unbeatable value, the campaign brings alive the idea that — you don’t need a genie when you have MR.DIY.
Following the success of the previous film where Rajkummar Rao portrayed a witty reporter discovering the world of MR.DIY, the new campaign takes the story forward with a humorous twist. In the new film, Rao plays a genie who suddenly finds himself out of work after realizing that MR.DIY already grants every wish with its extensive range of household, décor, gifting, and utility products at affordable prices.
The film cleverly positions MR.DIY as the “new-age genie” — a brand that meets everyday needs through real, accessible solutions rather than magic. With its signature tagline, “Milega kya mat pooch, MR.DIY has sabkuch!”, the campaign continues to highlight the brand’s core values of variety, affordability, and convenience — all under one roof.
Blending humor, relatability, and storytelling, the campaign reflects MR.DIY’s understanding of the evolving Indian consumer who seeks smarter, value-driven choices. With an extensive portfolio of over 15,000 products, spanning categories such as home improvement, décor, stationery, toys, and gifts, MR.DIY continues to establish itself as a trusted one-stop destination for every household’s diverse needs.
MR.DIY India’s senior spokesperson said, “After the first film where Rajkummar Rao brought MR.DIY’s everyday magic alive as a witty reporter, the second film takes the story a step further, this time, even a genie realizes his job is done because MR.DIY grants every wish. It’s a fun, relatable way to reinforce our promise, Milega kya mat pooch, MR.DIY has sabkuch! Rajkummar Rao embodies the essence of our brand—genuine, versatile, and deep connection with the everyday Indian. He represents the values we cherish most—accessibility, variety, and the simple joy found in everyday moments. With this campaign, we’re not only strengthening our brand presence but reaffirming our commitment to offering more; more variety, more value, and more reasons to smile. ‘Milega Kya, Mat Pooch, MR.DIY Has SABKUCH’ isn’t just a tagline, rather it captures the wonder that unfolds within each of our stores every day.”
Through the ‘Genie’ campaign, MR.DIY reinforces its positioning as the go-to retail destination for smart, budget-friendly shopping experiences that combine quality, variety, and convenience. By weaving humor and imagination into the brand narrative, MR.DIY ensures strong consumer resonance while staying true to its promise of bringing practicality and joy into every home.
