Chennai: In a partnership rooted in shared values and a common vision for the future, Mahendra Singh Dhoni – the Indian cricket icon – joins forces with ACKO, India’s fastest-growing D2C insurance brand, as both an investor and brand ambassador.
As part of the long-term collaboration, Dhoni has made a strategic investment in ACKO through his family office, Midas Deals Pvt. Ltd. The move marks a strong vote of confidence in ACKO’s mission to become India’s most loved insurance brand by simplifying and modernizing the way people experience insurance.
Commenting on the association, MS Dhoni said, “As an automobile enthusiast, I’ve often found insurance to be unnecessarily complicated. ACKO brings clarity where there was confusion. Their tech-first, customer-centric approach reflects the way new India wants to engage with insurance. I’m excited to support a brand that’s focused on trust and transformation.”
Founded with the aim of removing friction from the insurance process, ACKO today serves over 70 million customers and processes more than 2 million claims annually across motor, health, and travel insurance categories. The company has been at the forefront of reshaping the Indian insurance landscape through digital-first solutions that combine technology, simplicity, and personalized service.
Welcoming Dhoni to the ACKO family, Varun Dua, Founder, ACKO, said, “Dhoni’s association with ACKO isn’t just a brand collaboration but it is a meeting of mindsets. He mirrors the values that have shaped ACKO’s journey: customer-first thinking, simplicity, and bold innovation. Dhoni represents everything we stand for – trust, discipline, and the ability to stay calm while reinventing the game. His presence strengthens our resolve to rewrite the playbook for insurance in India. Together, we aim to make insurance simpler, more relatable, and truly loved by the people.”
From being chosen as the preferred insurer for Tesla in India to now partnering with one of India’s most trusted public figures, ACKO continues to make bold strides in transforming insurance into a category defined by innovation, clarity, and consumer delight.
