News Tamil 24×7, which launched in January 2022, has claimed the second spot in the TN and Puducherry markets in Week 21 of BARC’s ratings, while making its foray into the measurement charts.
In Tamil Nadu/Pondicherry, the channel claimed 34.17 GRPs (M 22+abc), second only to market leader Polimer News (42.47 GRPs).
The new entrant garnered 54.69 GRPs to take the top spot in the Chennai market, while the market leader until last week by the same ratings Polimer News bagged 43.63 GRPs.
News Tamil 24×7 is part of SPlus Media of the Thamizhaga Cable TV Communication Limited (TCCL) Group. Chennai-headquartered TCCL was India’s fifth largest MSO by number of active subscribers, as of December 2021. It has a presence in TN, Karnataka and Kerala.
In the Tamil news genre data for Week 21 from BARC, Sun News stood at the third spot with 28.32 GRPs in Tamil Nadu/Pondicherry and 39.85 in the Chennai market.
Puthiya Thalaimurai was fourth with 20.75 GRPs in Tamil Nadu/ Pondicherry and fifth in Chennai with 30.60 GRPs.
With 18.32 GRPs in Tamil Nadu/ Pondicherry, Sathiyam TV was at fifth spot. In Chennai, Sathiyam TV was fourth garnering 37.90 GRPs.
