Mumbai: Mudramax has appointed Atrayee Chakraborty as Senior Vice President – Strategy. In her new role, Atrayee will focus on crafting human-centric media strategies, backed by insight and innovation. She will report into Navin Kathuria, Executive Vice President, Mudramax.
With over 20 years of experience across India and international markets, Atrayee brings a rich blend of strategic acumen, data-led media thinking, and leadership. Prior to joining Mudramax, she was Knowledge and Strategy Partner at Lodestar UM, where she built future-ready planning frameworks. She also spearheaded the strategic transformation of brands across markets in Asia as Vice President at Essence Mediacom and Regional Head of Media APAC at Red Fuse Communications, partnering with brands such as Colgate-Palmolive and other D2C innovators.
Speaking on the new appointment, Navin Kathuria said, “We are thrilled to have Atrayee join us. Her expertise will bring immense value as we strengthen our strategic media capabilities, focusing on data and tech driven next-gen media solutions. Her experience in India and International markets will help the agency and our clients unlock new growth avenues by creating experiences that don’t just reach audiences but engage deeply, inspire action, and deliver impactful results.”
Atrayee Chakraborty added, “This role feels almost tailor-made for what I truly love doing – blending creativity with strategy to unlock client growth. The vision shared by Navin and the leadership team resonated deeply with me. I’m excited to collaborate across our integrated ecosystem and help take Mudramax to its next big leap of growth. Mudramax’s agility, collaborative spirit, and integrated creative-media structure give us a unique edge in the market – and I’m looking forward to amplifying that advantage.”
Beyond her professional achievements, Atrayee is a certified Spiritual Life Coach, author of ‘Soul Compass’, and an artist who finds joy in painting landscapes and cosmic themes.
