Chennai: The News, Infotainment and Current Affairs Channel space in Tamil Nadu is highly cluttered with dozens of brands competing with each other. It’s not wrong to say that the market is an overcrowded market in which Polimer News remains an undisputed leader with huge margin in terms of both Market share and Time Spent, while all the other brands are eyeing and competing for the 2nd spot across the two measures as the difference between the next 4 news channels after Polimer is hardly any difference.
The market also witnesses frequent churn in No. 2 position with players battling with each other to sustain and attract more eyeballs. News18 Tamil Nadu has got itself into the race for No. 2 place in the past couple of months by strengthening its distribution might and refreshing content strategy.
Analysis of Market Share in TN consisting of 11 leading News brands shows that Polimer News is the clear leader of the chart with the highest market share on a week-on-week basis followed by Sun News. On the 3rd spot, we have News18 Tamil Nadu, with Puthiya Thalaimurai on the 4th spot. Thanthi TV secures the 5th spot making News7 Tamil stand on to the 6th spot and Sathiyam TV secures the 7th spot. For the last 4 spots on this category we have, Seithiyal, Malai Murasu Seithikal, Captain News and lastly we have Raj News 24X7 respectively.
Time Spent per Viewer
Polimer News is where viewers spend a maximum of their time. The rankings of the channels are the same but what is highlighted over here is the total TSV of each channel and the difference that sets them apart from each other. In this category, we can see the highest value for both 3rd and 4th weeks is secured by Polimer News, with a striking difference of 2.8 and the lowest is secured by Raj News 24x 7 with 5.4 in week 3 and 6.5 in week 4 and Captain News is the second-lowest in this category.
The competition is definitely intense, what is important to see is how would brands like Sun News, News18 Tamil Nadu, Puthiya Thalaimurai and Thanthi TV fight it out for that second spot across the TN market.