Mumbai: Collaborative AI platform Multiply.co has announced a multi-agency partnership with the NoA Group following a successful pilot with NoA | Åkestam Holst. The partnership will see several agencies within the NoA network adopt Multiply’s collaborative AI tools across their workflows throughout the Nordic region.
Under the agreement, agencies within the NoA network—including NoA | &Co. in Denmark, NoA | Bob the Robot in Finland, and NoA | Anorak in Norway—will integrate Multiply’s platform into their daily operations to support insights, strategy, planning, and new business initiatives.
Founded in 2020 by entrepreneurs Rasmus Adler Wahlberg, Oskar Lissheim Boethius and Henrik Eneroth, Multiply.co is designed specifically for creative and in-house agencies to help teams uncover insights, generate creative ideas, and deliver strategic recommendations under tight timelines. The platform aims to help agencies better understand client needs, accelerate value delivery, and unlock growth opportunities as the industry undergoes an AI-driven transformation.
The expanded partnership follows an initial trial of the platform with NoA | Åkestam Holst, where the agency used Multiply’s tools across insights, strategy, planning, and new business. During the pilot, several projects leveraged the platform to deliver outcomes that exceeded expectations outlined in client briefs.
Erik Årnell commented, “One of the most important roles of a creative agency is helping great talent do more of what they do best. Thanks to new technology, we can now reduce time spent on operations and free up time for creativity. With Multiply, our goal is to give our team the gift of time — so they can focus on high-impact creative work that delivers greater value for our clients.”
Following the success of the pilot programme, the NoA Group decided to extend its engagement with Multiply across its agencies in the Nordic markets.
Mikael Jørgensen explained, “We’re using a range of AI tools today, and we’re developing our own too, because we want to remain at the forefront as our industry shifts. Multiply helps us bring structure to collaboration across NoA – streamlining workflows, improving the flow between agencies, and creating a shared way of working when client business runs across multiple companies. That gives our teams more time and headspace to focus on the work that creates real impact for our clients.”
Commenting on the partnership, Rasmus Adler Wahlberg said, “We are beyond excited to work with all the amazing creative talent at the NoA group to help them do even better work for their clients. In our opinion, the real potential of AI is not everyone getting an assistant, but AI helping us work together better at scale. Together with the NoA leadership, we are looking forward to unlocking the full collective intelligence of their agencies across the Nordics.”
