Mumbai: Havas Play India, the sports, entertainment, and content agency of Havas Media Network India, has been announced as the support partner and MyGALF as the corporate wellness partner for the exclusive ‘Maritime 10K Challenge’, organised by K2K Sports Management in association with the Mumbai Port Authority set to take place on 3 March 2024. This event aims to combine fitness, environmental stewardship, and community engagement in a showcase along Mumbai’s waterfront.
The ‘Maritime 10K Challenge’ aims to galvanise individuals and corporations alike towards a cleaner and healthier marine ecosystem. With the support of the Mumbai Port Authority, this event stands as a testament to the power of partnerships in driving positive change. The event comes on the heels of Havas Play India’s first IP in India ‘Ganga Kinare’, focussed on conserving River Ganga for future generations. With the launch of ‘Maritime 10K Challenge’ Havas Play looks to reinforce what it says is one of the critical ethos of Havas -making a meaningful difference to the larger community around us.
Scheduled to commence at Princess Dock, Mumbai, participants will embark on a scenic journey, witnessing the beauty of Mumbai docks, the expansive ocean, cruise ships, and the iconic Mumbai Trans Harbour Link (Atal Setu). This route will look to not only offer a picturesque backdrop but also underscores the importance of preserving the maritime environment.
Kiran Phadnis and Kapil Arora, Partners of K2K , Amit Vasistha, CEO, MyGALF and R. Venkatasubramanian, Managing Director of Havas Play, said, “This is yet another exciting collaboration for us. One of our guiding principles is making a meaningful difference to society at large. We seek out opportunities to imbue even greater meaning that has the potential to make a lasting impact. The cause that the event stands for is something especially close to our hearts, and we are very excited to see the same sentiment reflected in the participants’ enthusiasm. Working towards the betterment and conservation of our ocean ecosystem has never been this scenic, with the absolutely breathtaking views of the Mumbai waterfront.”
Kapil Arora, Race Director who is also a Ironman 140.6 miles Triathlete & Partner, K2K Sports Management said, “The ‘Maritime 10K Challenge’ is more than just a run; it’s an opportunity to make a tangible difference. By running within the private space of Mumbai Port Trust Dock area, participants actively contribute to the cause of cleaner oceans and a healthier planet.”
The event will feature various age categories, including competitive and non-competitive runs (5Kms, 10Kms), walks (3Kms), and a competitive cycling race (10kms). Additionally, the Corporate Challenge will recognize outstanding contributions in areas such as participation, charity, creativity, and enthusiasm.
