Muthoot FinCorp Limited, part of the Muthoot Pappachan Group, has introduced the ‘Book My Gold Loan’ campaign with Shah Rukh Khan. This innovative service in India lets customers book a Gold Loan instantly by making a missed call. Advanced technology meets exceptional customer service in this new feature.
This innovative service, bolstered by Muthoot FinCorp’s widespread phygital network, enhances Gold Loan accessibility for consumers across 3700+ branches nationwide with Gold Loan from Home in 50+ cities.
Shaji Varghese, CEO of Muthoot FinCorp Limited said, “Through our campaign we aim to transform financial accessibility for every Indian. Partnering with Shah Rukh Khan, the ‘Book My Gold Loan’ campaign represents a major leap for us. With the ‘Book My Gold Loan’ service we aim to make life easier for all our consumers with gold loans that can be taken at any of our branches orfromtheir homes. Our loans empower our customers to fulfill their aspirations daily.”
Muthoot FinCorp’s ‘Book My Gold Loan’ campaign, by Havas Worldwide India, features Shah Rukh Khan in a TVC showcasing aspirations like starting businesses and studying abroad, subtly hinting at the loan service through a ‘call me’ gesture. Khan reveals the simple solution – Muthoot FinCorp’s Gold Loan hotline: 80869 80869. Additionally, a musical video with SRK has been launched to promote this innovative service.
Anupama Ramaswamy, Joint MD & Chief Creative Officer, Havas Worldwide India said, “We came up with a signature gesture for our unique feature of Book Your Gold Loan with a missed call and got Shah Rukh Khan to tell the world about it. And as always, he gave it a unique twist.”
Mohit Joshi, CEO – Havas Media Network said, “We are excited to be part of this campaign with Muthoot FinCorp and their newest brand ambassador Shah Rukh Khan. Muthoot FinCorp’s constant innovation to make financial access easier for people is commendable and we are sure the multilingual campaign will meaningfully connect with the larger audience across the country.”
The campaign will air in key Indian languages across various platforms, aiming for widespread impact. Muthoot FinCorp had a record loan disbursement in FY24, achieving Rs. 61,703.26 crore, while ‘Book My Gold Loan’ promises to revolutionize lending.
The campaign promises to resonate deeply with audiences of all demographics, paving the way for a more accessible and convenient lending experience.
