Mumbai: MyDesignation, a D2C fashion and lifestyle brand, has announced the appointment of ITW Playworx, the global brand solutions arm of ITW Universe, as its strategic communications partner. This partnership is set to elevate MyDesignation’s narrative and foster deeper engagement with India’s identity-driven youth through a blend of creativity, insight, and multi-channel strategies.
Under this engagement, ITW Playworx will craft and execute a comprehensive PR roadmap, leveraging innovative storytelling to enhance brand visibility and relevance. In tandem, ITW Universe will collaborate with MyDesignation’s marketing team to amplify outreach through outdoor (OOH) campaigns, sports marketing, and other high-impact branding initiatives, delivering a cohesive brand experience across channels.
Swaroop Krishnan, Co-founder & CEO of MyDesignation, said, “Our journey from Thiruvananthapuram to the national stage has been powered by authenticity, bold creativity, and solid business fundamentals. Teaming up with ITW Playworx is a strategic move to amplify this momentum. Their expertise in media and storytelling will help us cultivate a brand voice that speaks to India’s identity-driven youth as we scale across the country.”
Sidharth Ghosh, CEO of ITW Playworx, commented, “MyDesignation is a great example of how powerful storytelling can build a bold brand. Their journey from local to capturing the national spotlight reflects the spirit of new-age India. At ITW Playworx, we’re excited to bring our strategic and creative ideas to help shape their next chapter.”
Bhairav Shanth, Co-Founder of ITW Universe, added, “We’re excited to join hands with a dynamic, new-age brand like MyDesignation that’s redefining fashion from the grassroots level. In today’s fast-evolving consumer landscape, brands need integrated, multi-channel strategies to break through and build lasting impact. Alongside the work led by ITW Playworx, we’re bringing a robust 360-degree approach, spanning digital, OOH, sports marketing, and more to elevate MyDesignation’s presence and connect with the next generation of fashion-forward consumers across India.”
