MUMBAI: Mygate, a living experience technology company recently unveiled its ‘Go Beyond’ campaign, designed to highlight the evolution of the brand and its commitment to enhancing daily living experiences. The campaign reflects on Mygate’s journey from pioneering community management solutions to now empowering individual homeowners, offering ways to elevate their everyday lives.
The Go beyond Campaign for Mygate Locks: Mygate is expanding its offerings beyond its established community management solutions. For the first time, Mygate’s advanced products, the newly launched Mygate Locks, are now available to any home, not just those within Mygate-managed societies. This shift represents a significant step in Mygate’s journey to become a brand built for everyone, providing smart, secure, and convenient home products to a broader audience.
The campaign revolves around redefining home security and convenience with the newly launched Mygate Locks. With these locks, homeowners can transcend the traditional limitations of physical keys, eliminate the uncertainty of who’s at the door, and break free from the constraints of being physically present to manage access. Mygate Locks offers a way to control home entry, enhancing peace of mind and empowering homeowners with greater control over their space.
Through a series of three films, the campaign illustrates the everyday moments where Mygate Locks make a difference:
Go Beyond Keys: Focusses on freeing homeowners from the frustrations and limitations of traditional keys. Whether it’s misplaced keys, forgotten under-the-mat tricks, or getting locked out, this theme highlights the ease and peace of mind that comes with a keyless life.
Go Beyond Guesswork: Speaks to the advantage of always knowing what’s happening at your doorstep. With real-time notifications, there’s no more guessing or worrying about unexpected visitors or missed deliveries. It’s about staying connected to your home, no matter where you are.
Go Beyond Limits: Emphasises the freedom and flexibility that remote access brings. No need to rush home to let someone in or worry about forgotten keys—control who enters your home from anywhere, at any time, with just a tap on your smartphone.
Abhishek Kumar, co-founder, CEO Mygate stated, “Mygate Locks are designed to break free from the limitations of traditional security measures, empowering users to experience an elevated, smarter way of living. This campaign reflects our vision of pushing the boundaries of innovation to enhance everyday living and allow users to take charge of their security.”
Shreyans Daga, co-founder, CTO said, “Our campaign showcases how Mygate Locks leverage cutting-edge technology to solve real-life challenges faced by homeowners. Each creative film highlights everyday moments where our technology brings value, emphasizing how Mygate Locks make life simpler, safer, and more connected. We are excited to introduce our smart locks to the market and look forward to transforming how people experience security at home.”
The links to the campaign films:
