Mumbai: POPxo (part of the Good Glamm Group) has released its #TwistOfLove Campaign featuring the new MyGlamm POPxo Love Collection. This is exclusively available on Myntra. This is an addition to POPxo’s expanding makeup segment. To promote it a DVC has been created. This campaign is dedicated to celebrating Gen Z’s love language. The #TwistOfLove campaign encourages everyone to embrace their experiences and express love in their own language.
At the heart of the #TwistOfLove campaign lies a vibrant celebration of You – your quirks, your spontaneity, and your authentic self. In a world where rules are made to be broken, #TwistOfLove aims to serve as POPxo’s anthem for breaking free from boring norms and carving out love on one’s own terms, inviting GenZs to join in and share their tales of love, friendship, and self-discovery with the POPxo Love Collection, featuring the 2-in-1 Lip Duo, 2-in-1 Face Duo and Eye Duo. The packaging for MyGlamm POPxo Love Collection looks to mirror the essence of the #TwistOfLove campaign.
“At POPxo, we believe that love knows no bounds, and beauty comes in all forms. The #TwistOfLove campaign embodies the essence of the MyGlamm POPxo Love Collection, influencing everything from the vibrant packaging to the innovative product formulations. Our goal was for the unique innovative packaging to mirror the campaign’s spirit of embracing the unexpected, encouraging users to explore new twists and turns in their beauty routines. This approach infuses fun and spontaneity into every aspect of the user experience, empowering individuals to express themselves freely and authentically. We’re thrilled to have MyGlamm POPxo exclusively available on Myntra, a platform that shares our commitment to bringing unique and exciting products to beauty enthusiasts” said Ketan Bhatia, group brand director, Good Glamm Group.
“We are excited to deepen our association with MyGlamm by offering the POPxo Love Collection only on Myntra. This collaboration harmoniously combines an array of innovative beauty products with Myntra Beauty’s seamless shopping experience, perfectly catering to the vibrant and dynamic spirit of Gen Z, encouraging our customers to embrace their individuality and unique sense of style through the #TwistOfLove campaign” said Anmol Sikka, senior director – Beauty and Personal Care, Myntra
MyGlamm POPxo Love Collection is now available for purchase on the POPxo website, MyGlamm App, www.Myglamm.com and Myntra website and App.
