Myntra, one of the, beauty and lifestyle destinations in the country, announces the onboarding of young actors and trendsetters Khushi Kapoor and Vedang Raina as the new brand ambassadors for FWD, a first-of-its-kind immersive fashion experience tailored for Gen-Z on the platform. As part of this association, the actors will be seen in a campaign film, playing the role of effortless trendsetters.
Khushi Kapoor and Vedang Raina, among the freshest faces of Bollywood, are all set to make their much-awaited acting debut. Their undeniable fashion quotient and popularity with the youth of today make the budding actors the ideal personalities to represent the unbridled spirit, lifestyle, aspirations of Gen-Z. Khushi, the quintessential fashionista, has already made waves with her personal style, while Vedang embodies a versatile and suave fashion sense, true to his personality! Their sartorial sense of style captures the true spirit of Gen-Z and aligns with Myntra FWD’s fresh, edgy and on-trend fashion offerings, making them the ideal choice to inspire and engage with the young, fashion-forward generation. By onboarding Khushi and Vedang to be the faces of FWD, Myntra aims to strengthen its bond with the Zoomers, further strengthening FWD as the go-to destination for the latest trends and unmatched fashion experiences.
Myntra FWD, an immersive fashion experience for Gen-Z on Myntra, offers an easy discovery of an assortment of 67,000+ styles and access to an eclectic mix of 500+ popular brands from across the globe, catering to both men and women.
Speaking of the onboarding of Khushi Kapoor and Vedang Raina as FWD’s Brand Ambassadors, Vijay Sharma, Senior Director – Marketing, said, “With Myntra FWD, we are building the hottest trends destination for the Gen-Z of India. We are thrilled to have the young trendsetters – Khushi Kapoor and Vedang Raina – as the faces of FWD. Their fresh and bold fashion choices, ‘with-it’ attitude, youthful aesthetic and authentic representation of Gen-Z’s fashion expectations make Khushi and Vedang the perfect ambassadors for FWD.”
Speaking on her association with FWD, fashionista & Bollywood starlet, Khushi Kapoor, said, “I am super excited to be a part of Myntra FWD and it couldn’t be more fitting as my first-ever brand endorsement. FWD is built on the core principles of freshness, individuality, and trendiness, and these are the tenets that perfectly encapsulate the essence of fashion as I perceive it. Myntra is at the forefront of driving fashion-tech fusion for an immersive shopping experience, and FWD is an extension of that. I look forward to connecting deeper with my fans that share the mutual admiration for all things fashion through this association.”
Adding on, Gen-Z’s poster boy & actor Vedang Raina, said, “Fashion is a relatively simple but a strong way for people to express their true selves. A unique offering like FWD is enabling millions of Zoomers to unlock their personal sense of style, giving them more confidence to be their authentic selves. I am thrilled to join Myntra’s squad of brand ambassadors and look forward to a stellar association where individuality is celebrated.”
Solving for the inspiration, discoverability, and access to emerging global fashion trends, FWD features some of the most popular brands on the platform, including H&M, Trendyol, bebe, Tokyo Talkies, Sassafras, Hersheinbox, Street 9, Athena, Bonkers Corner, Freakins and Boohoo, among others. FWD simplifies a user’s shopping journey from trend-spotting to purchase, while also having a large influencer army to create relatable, stylish and inspirational content, for the digitally-savvy zoomers.
Making up 52% of the country’s population, the Gen-Z and Millennials have emerged as one of the largest consumer groups in India. Characterized by distinct traits, the cohort has also amassed considerable purchasing power and a strong digital footprint, making it crucial for brands to cater to their demands. Relatable faces like Khushi Kapoor and Vedang Raina and pioneering offerings like FWD will enable Myntra to tap into this cohort and solve for their needs.
