Bengaluru: As the wedding season kicks off in full swing, Myntra, one of India’s fashion and beauty destinations, has launched an exciting new campaign in collaboration with Bollywood superstar and brand ambassador Anushka Sharma. The campaign, titled “Let Your Beauty Shine”, highlights Myntra’s curated selection of beauty products and trends for the season, offering over 100,000 products from more than 2,000 brands, including top international names like M.A.C, Estee Lauder, and Laura Mercier, as well as popular D2C brands such as Deconstruct and Earth Rhythm.
In the vibrant new ad film, Anushka Sharma guides viewers through six signature wedding makeup looks, each tailored for different wedding events, from intimate ceremonies to grand receptions. The film showcases diverse looks, featuring everything from the “Blushing Red” with a bold red lip to the “Monochromatic Bronze” with golden hues, reflecting the essence of Indian weddings and the festive spirit of the season.
“It’s been a fantastic experience collaborating with Myntra Beauty. This campaign celebrates individuality and offers a fun, accessible way to experiment with beauty this wedding season. I can’t wait for everyone to discover their perfect wedding look,” said Anushka Sharma, adding her signature elegance to Myntra’s beauty offerings.
Myntra is also introducing a first-of-its-kind Virtual Try-On feature, allowing users to experiment with a full makeup look virtually. Customers can try on different products—including foundation, lipstick, eyeshadow, and blush—simultaneously to visualize how they would appear when applied together, offering a personalized, immersive shopping experience. Myntra’s virtual tool has already proven its success, driving a 1.5X increase in product consideration and a remarkable 2X boost in conversion rates, highlighting its positive impact on customer engagement.
The Six Signature Wedding Looks:
Blushing Red: A flawless base, a statement red lip, and soft blush
Smokey Espresso: Smoky eyes with metallic touches and a bold lip
Extended Liner: Dramatic winged liner, defined brows, and a soft pink lip
Radiant Sunkissed Look: Golden bronze eyes and nude lips for a sun-kissed effect
Chrome Lids: Bold chrome eyes with a smoky edge
Monochromatic Bronze: Golden bronze eyes with fluttery lashes and defined brows
Each look is designed to capture the essence of a wedding celebration, ensuring that whether you’re a bride, bridesmaid, or guest, you’ll look your best on every occasion. The ad film, set against the backdrop of a grand sangeet ceremony, showcases these looks through playful, culturally rich moments, from the bride’s sister playfully swiping the groom’s shoes to the best friend rocking a bold metallic look. The campaign concludes with the bride’s stunning entrance in a beautiful monochrome style, creating a memorable visual that embodies the beauty of the season.
Anushka Sharma’s role as Myntra Beauty’s brand ambassador plays a key part in the campaign’s success. Her natural elegance and authenticity resonate with Myntra’s values of personalization and individuality. Through this collaboration, Myntra aims to enhance the wedding shopping experience and make beauty more accessible and enjoyable for everyone.
On the launch of her new ad film with Myntra, Bollywood actor and Brand ambassador, Anushka Sharma, said, “I’m happy to be part of Myntra Beauty. Filming the advertisement to highlight how Myntra celebrates individuality was a great experience. I can’t wait for everyone to discover all that Myntra Beauty has to offer this season!”
Abhishek Gour, Director of Brand and Digital Marketing at Myntra, commented, “We’re thrilled to launch our latest campaign just in time for the wedding season. Myntra Beauty is all about delivering personalized, innovative beauty solutions, and our Virtual Try-On feature takes that experience to the next level. We are proud to have Anushka Sharma as our brand ambassador, whose style and authenticity continue to elevate the Myntra brand.”
Ira G, Chief Creative Officer, Toaster India, commented, “If there is one thing more important than the food served at weddings, it’s the looks that are served. Everyone wants to look their best and we wanted to bring alive just how fun it can be. With Myntra’s Virtual Try On, experimenting with different looks becomes more fun and less intimidating. The campaign hopes to inspire absolutely everyone from the bride to her friends and relatives to look their best.”
As Myntra continues to innovate with features like Virtual Try-On, its beauty catalog of over 100,000 products from 2,000+ brands is positioning the platform as a one-stop destination for wedding season beauty shopping. Whether you’re preparing for a big day or simply want to enhance your festive look, Myntra Beauty is the go-to choice for all your wedding season needs.
Creative Credits:
Agency: Toaster
Chief Creative Officer, Toaster India: Ira G
Managing Director, Toaster India: Bhawika Chhabra
Director: Arunima Sharma
DOP: Mitesh Mirchandani
Photographer: Rahul Jhangiani
Producer: Siddhant Malhotra
Production House: Baqsa Productions
