Mumbai: Myntra has unveiled its latest campaign for M-Now, its express fashion and beauty delivery service, in collaboration with creative agency DDB Mudra. The campaign brings to life relatable fashion and beauty “emergencies” with a dose of humour, featuring rising actor Vihaan Samat, actor-comedian Sumukhi Suresh, and digital creators Sakshi Shivdasani and Ayesha Kanga. M-Now promises delivery of style essentials in ~30 minutes across Bengaluru, Delhi-NCR, and Mumbai.
Speaking about the campaign, Abhishek Gour, Senior Director, Marketing, Myntra, said, “At Myntra, our vision is to redefine fashion with seamless, on-demand solutions for today’s fast-paced lifestyles. M-Now embodies this by delivering trend-first fashion and beauty essentials starting ~30 minutes across Bengaluru, Delhi-NCR and Mumbai. This new campaign blends humor with our promise of speed and style, positioning M-Now as the go-to for looking great—anytime, anywhere, without any compromises.”
The campaign’s two ad films tap into familiar last-minute scenarios, such as unexpected meetings or social outings, to highlight M-Now’s swift and stylish rescue.
Reflecting on his role, Vihaan Samat shared, “What really drew me to this campaign was the way it blends humor with those moments of unexpected urgency we all face. We’ve all had situations where we’re racing against time to look good, whether it’s for an important meeting, an event, or even just to feel confident. The campaign captures that feeling perfectly, showing how fashion and beauty fixes can be just a tap away when you need them the most. It was a lot of fun bringing these moments to life and working with Myntra to create something lighthearted, relatable, and stylish.”
Sumukhi Suresh added, “I loved being part of a campaign that brought together style and spontaneity. Lately, I have found confidence in fashion and how much it has helped me express myself and it’s a bonus that this campaign’s narrative leans into humour while being relatable and reaching a wider audience.”
Mahima Mathur, Creative Director, DDB Mudra, also commented, “Working on this campaign was a blast. We’ve all had those emergency fashion or beauty moments where superfast delivery would’ve been a game-changer. This campaign taps into that real, relatable rush, blending urgency and style in the best way.”
- Creative Team: Mahima Mathur, Shyan Gershon, Rhea Kumar, Riya Nippani, Payel Pramanik
- Account Management Team: Saad Khan, Monideepa Nandi, Kashish Bachani, Sankalp Grover
- Films Team: Jay Gaikwad, Riddhi Doshi
- Production: Crazy few Films (Beauty) and Suprvlln (Fashion)
- Director: Devika Chaturvedi (Beauty) & Chalees chor (Fashion)
