Myntra has signed-up Bollywood actor Anushka Sharma as its brand ambassador for the ‘Beauty’ category and rolled out an enthralling ad film with the diva to promote its proposition in the beauty and personal care space.
The campaign’s core idea ‘Find Your Own Beauty’ enables customers to arrive at their desired products, giving them the option to select from a range of 70000 beauty and personal care styles from over 1400 international, domestic and D2C brands on Myntra like, M.A.C, Estee Lauder, Anomaly, Bobbi Brown, and Forest Essentials, among others.
Speaking on the launch of the ad film, Sunder Balasubramanian, CMO, Myntra, said, “Beauty is a natural extension to fashion. As one of the leading fashion destinations of the country, now Myntra’s fast-growing beauty and personal care offerings bring together an extensive collection of international, domestic and D2C brands that cater to the needs and demands of every shopper. In addition, our services like the delivery speed proposition (M-Express) ensure that our customers have a superlative shopping experience. The new ad film with Anushka Sharma enhances Myntra’s position as India’s new beauty destination, while putting forth our wide set of offerings in an engaging manner. The film will create a strong recall about the wide range of beauty options available, to serve every customer’s unique needs.”
On the launch of her new ad film with Myntra, Bollywood icon, Anushka Sharma, said, “Being an avid beauty enthusiast myself, representing Myntra Beauty was a no-brainer, as it’s a platform that offers products for everyone, regardless of the stage of a shopper’s beauty journey. I believe the ad-film will resonate well with consumers as it captures and delivers the message upfront in a very relatable manner. We had great fun shooting for the film and am eagerly waiting for the audience to watch it as well.”
