Bengaluru: Myntra, a destination for fashion, beauty and lifestyle, has launched its 19th birthday campaign featuring Chunky Pandey, Nora Fatehi, Farhan Akhtar and Anu Malik.
The campaign marks the third edition of Myntra Birthday Blast and revolves around the central idea: Myntra ka Birthday Blast pe har koi invited hai. Through three distinct ad films, the brand uses humour and celebrity-driven storytelling to position the sale as an inclusive celebration open to all shoppers. The films are conceptualized by Tilt Brand Solutions.
In the films, Nora Fatehi, Farhan Akhtar and Anu Malik each appear in stylised settings reflective of their personas, while Chunky Pandey makes uninvited yet comedic appearances in all three narratives to reiterate the same message—this is a party without a guest list.
The campaign also introduces “return gifts” for shoppers as part of the birthday festivities. During the Myntra Birthday Blast, customers will gain access to over 6 million styles from more than 23,000 brands across fashion, beauty and lifestyle categories.
Speaking about the campaign, Neha Gulati, Senior Director, Brand Marketing, Myntra, said, “We are delighted to celebrate nineteen years of putting our customers at the heart of everything we do. Our new star-studded campaign, featuring some of India’s most-loved celebrities, uses humor and high-octane entertainment to set the perfect tone for Myntra’s Birthday Blast. Through these quirky storylines, we aim to deepen our connection with customers across all cohorts and geographies.”
Kushager Tuli, President (Creative), Tilt Brand Solutions, said:
“For this year’s MBB sale, we took Myntra’s quintessential quirk a little further and got some of our favourite Bollywood stars to sing and dance in their signature styles, all in the hope of getting an invite to the Myntra Birthday Blast. And Chunky Pandey coming in to put a spanner in the works, with all the cheekiness he’s known for, was literally the icing on the cake. All in all, we definitely had a blast celebrating Myntra’s birthday.”
Now in its third edition, the Myntra Birthday Blast has evolved into the platform’s flagship annual celebration. This year’s event promises an immersive shopping experience, combining trend-first selections with exclusive return gifts on purchases. The sale goes live on 28th February, with early access for Myntra Insiders beginning 27th February.
About the Films
Each of the three films follows a unique storyline while converging on the same punchline—Chunky Pandey’s comic reveal that everyone is invited to the Birthday Blast celebration.
The first film unfolds inside an office elevator at Myntra headquarters, where Anu Malik enters with celebratory flair, accompanied by cakes and gift hampers. When the lift stalls, he breaks into an impromptu birthday tune, singing, “Oonchi building ki lift mein, gungunaata hoon baar baar, Myntra ke Birthday Blast pe, bula lo na.” As the doors open, Chunky Pandey appears and quips, “Aag lagane ki koi zaroorat nahi,” before announcing that the birthday celebration is open to all, complete with return gifts.
The second film is set in a lively restaurant, where Farhan Akhtar joins a live band and begins a spontaneous rock-style birthday performance for Myntra. As the energy peaks, the music cuts out and Chunky steps in, delivering, “Oh shayari wale Senorita, don’t be a Spanish Papita,” before revealing that the Myntra Birthday Blast already includes everyone.
The third film takes place in a chic café, where Nora Fatehi, surrounded by paparazzi, launches into a dramatic birthday song-and-dance routine. As the performance builds, Chunky emerges from behind the crowd and says, “No, no Nora, yeh karte karte tum bore nahi ho raha? Myntra Birthday Blast me tum, main, har koi invited hai,” transitioning into the grand reveal of the sale event.
With a blend of humour, celebrity appeal and scale—6Mn+ styles across 23,000+ brands—Myntra’s Birthday Blast campaign underscores the platform’s continued focus on customer engagement, inclusivity and celebration-led commerce as it marks 19 years in the Indian e-commerce ecosystem.
Link to the films:
Nora Film –
Farhan Film –
Anu Malik Film –
https://www.youtube.com/watch?v=iKEC1pqIRq8
Creative Credits: Tilt Brand Solutions – Kushagra Tuli, Aakash Pandya, Gaurav Kamdar, Arjun Budhiraja, Zeba Shaikh, Rishabh Ojha
