Thursday, April 2, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Marketing

Namma Yatri enters India’s $3 billion corporate mobility market with OneBanc

by MN4U Bureau
January 8, 2026
in Marketing
Reading Time: 2 mins read
A A
Namma Yatri enters India’s $3 billion corporate mobility market with OneBanc
Share Share ShareShare

Mumbai: Namma Yatri, an open mobility platform built on ONDC principles, has announced a strategic partnership with OneBanc, India’s premium AI-powered Employer Money Tracking System (EMTS) for payroll, benefits, and expense automation. The collaboration marks the launch of Namma Yatri’s Corporate Ride Benefits, bringing transparent pricing, zero-commission rides, and predictable mobility to enterprise employees.

The partnership integrates employee travel, policy enforcement, expense capture, invoicing, and reconciliation within a single automated workflow. Corporate travel booked on Namma Yatri is automatically captured within OneBanc’s platform, validating route details, timestamps, merchant information, policy compliance, and GST documentation—eliminating manual effort and improving transparency for finance teams while ensuring fair earnings for drivers.

Shan MS, COO & Co-founder, Namma Yatri,
Shan MS

Commenting on the partnership, Shan MS, COO & Co-founder, Namma Yatri, said, “Namma Yatri was built on a simple belief that mobility works best when it is fair, transparent, and rooted in public digital infrastructure. Enterprises today are looking for the same values: predictability, accountability, and clean systems. Partnering with OneBanc allows us to bring open-network mobility into the enterprise ecosystem in a way that respects drivers, simplifies life for employees, and gives finance teams the clarity they have been seeking for years.”

Vibhore Goyal, Co-founder & CEO, OneBanc, added, “Namma Yatri’s operational excellence, driver-first model, and rapidly expanding presence across major Indian cities represent the future of open, sustainable mobility. Their transparent model aligns perfectly with our mission to deliver automation, compliance and predictability across the employee ecosystem. Integrating Namma Yatri enables enterprises to benefit from high-quality trip data, accurate invoices and dramatically reduced operational effort.”

According to Deloitte, India’s enterprise travel and expense (T&E) market is estimated at over $11–13 billion annually, with local transport and cab services accounting for $2.5–3 billion. Despite its scale, corporate mobility continues to suffer from opaque pricing, inconsistent mark-ups, and heavy manual reconciliation, while employees face unpredictable fares and cumbersome reimbursement processes.

An anonymised six-month analysis across a 9,500-employee technology services enterprise revealed corporate mark-ups on identical routes averaged 32% compared to personal profiles on traditional platforms. By adopting transparent mobility sourcing and automated processing, enterprises modelled over $10 million in annual savings while reducing reconciliation effort by nearly 78%.

Beyond cost efficiency, the partnership reinforces a people-first approach to mobility. Namma Yatri’s open-network model ensures drivers earn fairly, enterprises benefit from predictable pricing, clean audit trails, and faster settlement cycles. The collaboration will initially focus on large, distributed workforces in major Indian cities, with plans to scale across sectors including technology services, BFSI, manufacturing, and shared services.

Tags: Namma YatriShan MSVibhore Goyal

RECENT POSTS

Vertoz appoints Gaurav Bhagnani as Senior Marketing Manager
Marketing

Vertoz appoints Gaurav Bhagnani as Senior Marketing Manager

April 1, 2026
0

Mumbai: Vertoz, an AI-powered MadTech and CloudTech platform, has announced the appointment of Gaurav Bhagnani (Ghanshyam) as Senior Marketing Manager....

Read moreDetails
Livguard partners Punjab Kings as Exclusive Power Partner for IPL 2026
Marketing

Livguard partners Punjab Kings as Exclusive Power Partner for IPL 2026

April 1, 2026
0

New Delhi: Livguard has announced its association with Punjab Kings for the 2026 season of the Indian Premier League, coming...

Read moreDetails
Unilever confirms McCormick talks after media speculation over Foods business
Marketing

Unilever combines foods arm with McCormick to form global flavour leader with superior growth profile

April 1, 2026
0

Mumbai: In a move that reshapes the global consumer goods landscape, Unilever PLC and McCormick & Company, Inc. have announced...

Read moreDetails
Shashank Jain exits PwC India Deals Practice; Mohit Chopra to Lead
Marketing

Shashank Jain exits PwC India Deals Practice; Mohit Chopra to Lead

March 31, 2026
0

Mumbai: PwC India has announced a leadership transition in its Deals practice, with Shashank Jain stepping down from his role...

Read moreDetails
Skechers renews Mumbai Indians partnership for third season
Marketing

Skechers renews Mumbai Indians partnership for third season

March 31, 2026
0

Mumbai: Skechers has renewed its partnership with Mumbai Indians for the third consecutive year, returning as the Official Kit Partner...

Read moreDetails
Unilever confirms McCormick talks after media speculation over Foods business
Marketing

Unilever in Advanced Talks with McCormick; India Foods Business Remains Out of Proposed Deal

March 31, 2026
0

Mumbai: Unilever Plc has confirmed that it is in advanced discussions with US-based McCormick & Company for a potential restructuring...

Read moreDetails

LATEST NEWS

Vega Auto turns April Fool’s Day into a smart helmet safety reminder

Vega Auto turns April Fool’s Day into a smart helmet safety reminder

April 1, 2026
AIDA appoints Bharati Balaji as Deputy Director General

AIDA appoints Bharati Balaji as Deputy Director General

April 1, 2026

ANALYSIS

IPL Advertising Evolves: Why Creativity and Measurement Now Matter More Than Spend
Analysis

IPL Advertising Evolves: Why Creativity and Measurement Now Matter More Than Spend

March 30, 2026
0

IPL 2026 is reinforcing the league’s status as one of the most powerful advertising ecosystems in global sport. With projected...

PEOPLE

Kulmeet Bawa appointed as Managing Director and Group Vice President at ServiceNow India and SAARC
People

Kulmeet Bawa appointed as Managing Director and Group Vice President at ServiceNow India and SAARC

April 1, 2026
0

New Delhi: ServiceNow has announced the appointment of Kulmeet Bawa as Managing Director (MD) and Group Vice President (GVP) for...

MARKETING

Vertoz appoints Gaurav Bhagnani as Senior Marketing Manager
Marketing

Vertoz appoints Gaurav Bhagnani as Senior Marketing Manager

April 1, 2026
0

Mumbai: Vertoz, an AI-powered MadTech and CloudTech platform, has announced the appointment of Gaurav Bhagnani (Ghanshyam) as Senior Marketing Manager....

Subscribe to Newsletters

ADVERTISING

Wipro Consumer Care consolidates media mandate with Wavemaker (WPP Media)
Advertising

Wipro Consumer Care consolidates media mandate with Wavemaker (WPP Media)

April 1, 2026
0

Bengaluru: Wipro Consumer Care & Lighting, one of the fastest-growing FMCG companies, has consolidated the media mandate for its Consumer...

PRINT

Mathrubhumi Journalists set a benchmark in Journalism with Ramnath Goenka Awards wins
Print

Mathrubhumi Journalists set a benchmark in Journalism with Ramnath Goenka Awards wins

March 28, 2026
0

Kochi: Kerala’s leading media conglomerate, Mathrubhumi Group, proudly announces that its journalists Muhammed Sabith UM and Akhil Sivanand have been...

AUTHOR'S CORNER

The Invisible Tax on Digital Advertising: Understanding the True Cost of Ad Fraud
Authors Corner

The Invisible Tax on Digital Advertising: Understanding the True Cost of Ad Fraud

April 1, 2026
0

Ad fraud is one of those inconveniences that jumps on businesses, completely unannounced and at random. It shows up in...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Kulmeet Bawa appointed as Managing Director and Group Vice President at ServiceNow India and SAARC

Kulmeet Bawa appointed as Managing Director and Group Vice President at ServiceNow India and SAARC

April 1, 2026
Vega Auto turns April Fool’s Day into a smart helmet safety reminder

Vega Auto turns April Fool’s Day into a smart helmet safety reminder

April 1, 2026
AIDA appoints Bharati Balaji as Deputy Director General

AIDA appoints Bharati Balaji as Deputy Director General

April 1, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.