Nandani Creation has roped in Bollywood actress Madhuri Dixit as a brand ambassador to promote its brands, Jaipur Kurti and Desi Fusion By Jaipur Kurti, through various marketing channels. This includes in-store visual branding (electronic and print) as well as digital media advertisements.
As part of this collaboration, Dixit will contribute to expanding the company’s presence nationwide. The company intends to carry out promotional activities for its product portfolio through outdoor marketing, in-store visual branding (electronic and print), and digital media advertisements as part of its branding campaign.
Commenting on the engagement, Anuj Mundhra, Chairman & Managing Director of Nandani Creation Limited, said, “We are delighted to have Madhuri Dixit as the face of our brands. Madhuri Dixit shares a strategic synergy with our brand. We believe this partnership will help us to connect better with our customers and communicate our brand’s philosophy. This association will also catalyze our geographical expansion and new product designs.”
