Mumbai: Narayana Health, a healthcare provider, has released a brand film. It looks to emphasise its commitment to an integrated approach to cancer care. It is a multi platform campaign including Television Ads, Social Media, In Cinema, Static Ads in print and OOH.
Aligned with the theme of World Cancer Day this year, “Close the Care Gap,” the campaign reflects Narayana Health’s commitment to compassionate care and a focus on cancer treatment. As a part of this initiative, patients get a free second opinion from cancer specialists across the Narayana Health network.
The brand film takes viewers through the various facets of a doctor’s daily life, portraying him as a father, a kind stranger, and a devoted oncologist.
It starts with him being a loving father, smoothly transitioning to a scene where he helps an old man enter into an elevator that is on the verge of closing. While on his way to work, he halts his car to facilitate the safe crossing of an elderly woman, showcasing both care and attention. Later, as an oncologist in the hospital, he treats the same elderly lady, who visits his OPD as a cancer patient along with her grandson.
This sequence looks to not only highlight the doctor’s versatility in playing different roles with the same dedication & compassion but also symbolises Narayana Health’s empathetic approach to patient care. The theme of the brand film encapsulates the institution’s ethos: “Care is not something you do; it comes from within you.”
Commenting on the brand film, Dr. Ashish Bajaj, Chief Marketing Officer of Narayana Health, said, “Through this film, we celebrate those exceptional individuals who consistently go the extra mile in their everyday lives. At Narayana Health, empathy is not a choice; it is an integral part of our DNA & forms the essence of our caregiving philosophy. Every member of our team, including our dedicated doctors, nurses, technicians & support staff exemplifies the power of care in both their personal and professional lives. Through these small gestures, we make a big impact on the journey of healing and hope for our patients. This film is a tribute to the genuine care that defines us and strengthens our mission to make a difference in every life we touch.”
