Mumbai: Absolute Sports, a Nazara Technologies subsidiary and the parent company of Sportskeeda.com and ProFootballNetwork.com, providers of sports news and analysis will acquire SoapCentral.com.
This is a source of entertainment content in the US. The price is $1.4 million (Rs. 11.6 crores) and is expected to be closed in the next 30 days. In CY23, SoapCentral.com had revenues of $621K (Rs. 5.2 crores). Absolute Sports will use its cash reserves to fund the transaction.
Founded by Dan J. Kroll in 1995, Soap Central provides news, daily recaps, sneak peeks and previews, character profiles, interviews, and more for US TV shows. The website the company claims gets upwards of 400K users visiting the site monthly.
Absolute Sports said that it aims to become one of the leading sports and entertainment focused publishers in the US market and this acquisition it explains is a strong step towards achieving that goal. The company already operates SK Pop (Pop-Culture) and has experience scaling entertainment content under the SK-Pop banner. The company expects to unlock massive synergies with its content scaling and operating playbooks to establish Soap Central as a leading entertainment content destination for fans in the US.
“We are thrilled to announce our expansion in the entertainment segment with the acquisition of Soap Central. The entertainment publishing industry is more than twice the size of sports publishing (Similarweb, 2024) and allows us a great canvas for expansion into multiple content categories. Having tested our content publishing and hyper-growth playbook with the acquisition of Pro Football Network last year, we are confident of scaling Soap Central in a very short time” said Ajay Pratap Singh, CEO Absolute Sports.
