Mumbai: NDTV has announced the launch of NDTV Good Times, a new platform for live concerts and immersive cultural experiences. The initiative marks NDTV’s entry into the live entertainment space, reflecting the evolving cultural appetite of a young, diverse, and globally connected India.
NDTV Good Times aims to present iconic artists across cities, creating evenings that transcend performance and become occasions of collective celebration. Highlights of the inaugural line-up include AR Rahman’s concert at the ghats of the Ganges in Varanasi, Sonu Nigam’s tribute to Mohammed Rafi at Dal Lake in Srinagar, performances by Shankar-Ehsaan-Loy, and electrifying shows by Jubin Nautiyal and Neha Kakkar.
Rahul Kanwal, CEO and Editor-in-Chief, NDTV, said, “NDTV has always stood at the intersection of storytelling and society. With NDTV Good Times, we take that commitment into the realm of live culture and experiences – curating iconic performances that will not just entertain but also inspire, connect, and create lasting memories for audiences across India.”
Rahul Shaw, Chief Experiences Officer, NDTV, added, “Live experiences are the new heartbeat of culture globally – and create deeply personal experiences. NDTV Good Times is about reimagining that heartbeat for India, bringing together the nation’s finest artistes in extraordinary settings, and ensuring that every performance becomes an occasion to remember.”
NDTV’s distinctive strength lies in combining exceptional live experiences with its unparalleled reach across broadcast, digital, and social platforms. With District as the ticketing partner, NDTV Good Times promises to move beyond entertainment, shaping unforgettable cultural moments that connect audiences nationwide.
Through this new initiative, NDTV aims to imagine the cultural identity of a new generation – young, confident, and globally connected – ushering in an era of unforgettable Good Times.
