Mumbai: At the NDTV GST Conclave on September 9, NDTV Profit unveiled its new positioning, ‘For Your Profit’, reflecting its ambition to become a platform that empowers every Indian to participate in the nation’s growth story.
The campaign, conceptualised by Creativeland Asia in collaboration with the NDTV Profit team, is anchored in the belief that profit is no longer the privilege of the few – it is the possibility of the many. As India witnesses a surge in equity participation, digital entrepreneurship, and financial awareness, NDTV Profit seeks to play the role of enabler, bridging knowledge gaps, spotlighting opportunities, and making profit a shared pursuit.
Across the nation, the democratisation of opportunity is visible and undeniable. A shopkeeper in Jaipur can now sell nationwide through e-commerce. A young investor can begin with just ₹100. A woman entrepreneur in Kochi can scale her start-up with the right market insights. Within homes, 84% of homemakers are now part of investment decisions. And one in four new investors in India is a woman. From homemakers to first-time investors, this wave of participation is reshaping India’s growth story – and NDTV Profit is here to make it accessible to all.
On the new positioning of NDTV Profit, Rahul Kanwal, CEO and Editor-in-Chief at NDTV, said: ‘Profit begins with people – with their aspirations, their tomorrow. At NDTV Profit, we believe progress holds meaning only when it empowers lives. Every story we tell, every insight we share, is rooted in that conviction. And that is the essence of our new identity – For Your Profit.’
Sajan Raj Kurup, Founder & Chairman, Creativeland Asia, added: ‘Profit is no longer a solitary pursuit. From Dalal Street to every street, democracy is now demat. A new generation of investors, entrepreneurs, and decision-makers is shaping India’s economic future; younger, bolder, and more inclusive than ever before. With ‘For Your Profit’, NDTV Profit steps into this moment of democratisation to make profit not just the privilege of the few, but the possibility of the many.’
With its refreshed identity, NDTV Profit is set to deliver sharper insights, meaningful conversations, and decisive analysis that empower every stakeholder – from entrepreneurs and investors to professionals and homemakers.
This repositioning marks the channel’s commitment to being not just a broadcaster of business news but a catalyst in India’s journey of shared progress.
