Chennai: NephroPlus, Asia’s largest dialysis care network, has launched a nationwide organ donation pledge campaign in collaboration with the MOHAN Foundation to mark World Kidney Day. The initiative aims to raise awareness about the life-saving potential of organ donation and encourage individuals across India to formally pledge their organs.
As a dialysis care provider supporting thousands of patients living with kidney failure, NephroPlus says it regularly witnesses the urgent need for kidney transplants and the difficulties patients face while waiting for suitable donors. Through the campaign, the organisation aims to strengthen the conversation around organ donation and motivate more individuals to pledge their organs.
The initiative seeks to mobilise over 10,000 organ donation pledges, marking the beginning of a broader effort to create a social movement around organ donation in India. Each pledge has the potential to save or significantly improve multiple lives by making vital organs available to patients awaiting transplants.
India currently faces a major gap between organ demand and availability. More than 82,000 patients are waiting for organ transplants, including over 60,000 individuals awaiting kidney transplants. The estimated requirement for kidney transplants alone stands at 1.75–2 lakh annually, while only about 13,000 transplants are performed each year, highlighting the need for greater awareness and participation in organ donation.
Kamal Shah, Co-Founder, NephroPlus, said, “Every day we see patients battling kidney failure while waiting for a transplant that could transform their lives. Organ donation has the power to offer hope to thousands of families. Through this campaign, we want to encourage individuals to take a simple but powerful step—pledging their organs and becoming part of a movement that can save lives.”
Dr. Bhanu Chandra, Manager – Operations and Senior Transplant Coordinator , MOHAN Foundation said, “Awareness and timely pledging play a crucial role in improving organ donation rates in India. Partnerships like this help bring the conversation about organ donation to more communities and encourage people to make informed decisions that can help save lives.”
Dr. Ratan Jha, Clinical Director, Department of Nephrology at CARE Hospital, also highlighted how kidney donation can significantly improve the lives of patients suffering from end-stage renal disease.
As part of the initiative, NephroPlus has launched a dedicated campaign landing page on its website that guides individuals to register their pledge through the MOHAN Foundation’s official organ donation platform.
To extend the campaign’s reach beyond digital channels, NephroPlus centres across India will host on-ground awareness activities and facilitate pledge participation. Informational brochures and QR codes will be placed at dialysis centres to help patients, caregivers and visitors easily access the pledge platform and learn more about organ donation.
The campaign will also include a series of awareness initiatives and digital outreach programmes aimed at educating communities about the importance of organ donation while addressing common myths and misconceptions.
By bringing together patients, healthcare professionals and the wider community, NephroPlus hopes the initiative will act as a catalyst for increased organ donation awareness and help bridge the gap between the demand and availability of life-saving organs in India.
