Home furnishings brand Nesterra from KK Birla Group’s Sutlej Textiles & Industries has announced its campaign for Raksha Bandhan, #BringOnThePillows.
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As the name suggests, the theme is pillow fights – intended to bring back memories of childhood with siblings. A weekend activation at Mumbai’s Infinity Mall will allow attendees to challenge their siblings or loved ones to a pillow fight within a #PillowFightRing. Winners will be rewarded with goodies from Nesterra.
A digital contest on Instagram on the same there offers participants a shot at winning products worth Rs,50,000. Entries close August 31, 2023. More on the digital contest here.
Smita Joshi, VP of Home Textiles and Design Expert, Nesterra, said, “At Nesterra, we believe in the power of shared memories and connections. The #BringOnThePillows campaign is our way of bringing families closer, reliving cherished moments, and making new memories that will be cherished for years to come. Through this campaign, we celebrate the spirit of Rakshabandhan by embracing the playfulness of childhood and the enduring bond between siblings.”
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