Mumbai: Netcore Cloud, a MarTech and customer engagement solution platform, has announced the expansion of its partnership with Google Cloud to enhance its product discovery, AI-powered search, merchandising, and customer engagement marketing platforms. Leveraging Google Cloud’s cutting-edge generative AI technologies, Netcore aims to empower brands with hyper-personalized experiences that will drive customer retention and revenue growth.
Historically, product discovery and marketing platforms have relied heavily on zero- and first-party data to deliver 1:1 personalization and targeted communications. By integrating Google Cloud’s data analytics and generative AI capabilities with Netcore’s expertise across sectors such as ecommerce, banking, finance, securities, insurance, and travel, the collaboration will create solutions that maximize value at every brand touchpoint and enhance the overall customer experience.
“With our sights set on doubling our ARR, this partnership forms a critical part of our growth strategy. By creating such powerful synergies, we are confident about unlocking new growth opportunities collectively, thereby redefining customer engagement and delivering exceptional value to our clients worldwide. Together with Google Cloud, we are building the future of customer engagement, one where every interaction creates value, fosters loyalty, and drives sustainable growth for brands,” said Kalpit Jain, Group CEO, Netcore Cloud.
The collaboration is set to deliver several key benefits for brands:
- Seamless Integrations: Google Cloud’s generative AI technologies will integrate smoothly with Netcore’s platform, enhancing usability and efficiency for brand marketers.
- Advanced AI Infrastructure: By leveraging Google Cloud’s Gemini models and Vertex AI platform, Netcore will enable advanced personalization across multiple channels, deepening data-driven engagement strategies.
- Deeper Data Insights: With tools like Google Analytics, BigQuery, and Ads Data Hub, the partnership will unlock enriched customer intent data, enabling sentiment analysis for product catalogs and providing deeper insights into consumer needs.
- Optimized Search and Recommendations: Google Cloud’s enterprise search tools will help Netcore improve search relevance and product recommendations, handling complex, long-tail queries with precision.
- Conversation Agents: Generative AI-powered interfaces, built on Google Cloud’s Vertex AI platform and Gemini models, will streamline customer journeys, improving conversion rates by guiding customers to their desired products with minimal touchpoints.
Chief Operating Officer, Siddharth Gopalkrishnan, added, “Our partnership with Google Cloud has evolved tremendously over the years, and with this new chapter, we are doubling down on our commitment to unlock unprecedented value for our customers. We are excited to leverage this strengthened collaboration to rapidly scale our presence across SEA, the Middle East, and the US, driving growth at an accelerated pace.”
Bikram Singh Bedi, Vice President and Country MD, Google Cloud India, commented, “Netcore Cloud and Google Cloud have been collaborating over the past few years, exploring various avenues for customer and product data enrichment to drive personalized experiences. The expanded partnership deepens this collaboration, with Netcore integrating Google Cloud’s generative AI technology, powered by state-of-the-art infrastructure, into its product discovery and customer engagement solutions.”
The partnership also boosts Netcore Cloud’s Co-Marketer platform, which provides powerful scenario planning tools to forecast key metrics like purchase frequency, average order value (AOV), and replenishment cycles. Additionally, the platform will provide valuable insights into online and offline behavior, enabling brands to build seamless omnichannel strategies that enhance engagement across every marketing touchpoint.
Recently, Netcore was named a Strong Performer in the Forrester Wave™: Email Marketing Service Providers, Q3 2024, earning top scores in Email Value, Vision, and Roadmap criteria. Netcore has also been recognized as a leader in the 2024 Gartner® Magic Quadrant™ for Search and Product Discovery and The Forrester Wave™: Commerce Search and Product Discovery, Q3 2023.
