Continuing with its campaign to assert its leadership claims on the basis of viewership across news genres, Network18 launched a multi-media campaign on Thursday, August 24, to underline its network strength.
The network released a full front page ad in all editions of The Economic Times to announce its leadership in the industry among competitors such as TV9 Network, Republic ARG Network, TV Today Network, ABP News Network and Times News Network. The multimedia campaign has also gone live on digital platforms including social media and trade media platforms.
The campaign highlights Network18’s dominance across its TV and digital brands portfolio, which includes News18 and CNBC TV18 brands, along with Firstpost, Moneycontrol, Forbes and Overdrive.
The TV data illustrates the cumulative reach of Network18 against that of its key competitors. With a reach of 620 million, Network18 stands tall on top of the chart, followed by TV9 Network, Republic ARG Network and TV Today Network, with a reach of 547 million, 398 million and 383 million respectively, the ad shows (Source: BARC | Market: India | TG: 2+ | Metric: Unduplicated cumulative reach | Period: Wk 19’23-31’23).
The digital data highlights Network18’s 207 million monthly unique visitors (UVs), followed by the numbers of competition (Source: Comscore MMX Multi-platform, Unique Visitors (MN), Custom list of Top 6 publishers among News/ Information – General News category with Cable/ Broadcast TV Attribute, June 2023, India).
In separate campaigns, CNBC TV18 announced its leadership in the business news genre for 23 years, while CNN-News18 claimed year-long leadership in the English news genre.
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