Mumbai: New Era Machines has appointed Mumbai-based branding agency ABND to develop its brand strategy. This collaboration will focus on strengthening New Era Machines’ positioning, reinforcing its commitment to innovation, precision engineering, and global expansion.
With a strong foothold in international markets, New Era Machines is known for its high-performance, automated baking solutions. The partnership with ABND will enhance its brand identity to align with its evolving business objectives.
Ankit Kaushal, Head of Global Sales, New Era Machines, said, “We are excited to work with ABND in shaping our brand strategy. Their expertise in brand building and strategic storytelling will help us redefine our brand identity and elevate our global positioning.”
Kunal Vora, Founder-Partner, ABND, added, “New Era Machines is a pioneer in the food processing industry with a strong reputation for quality and innovation. We are thrilled to collaborate with them to develop a compelling brand strategy that reflects their leadership and drives their growth ambitions.”
