Saturday, March 21, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Exclusive

New-fangled approach to mastering English – Authored Article by Pallavi Puri, CCO, Tata Sky

by MN4U Bureau
April 21, 2017
in Exclusive, Featured
Reading Time: 3 mins read
A A
Pallavi Puri, CCO, Tata Sky

New-fangled approach to mastering English - Authored Article

Share Share ShareShare

The well-known American author Ben Sweetlandonce rightly stated that, “Success is a journey, not a destination.” However, the route selected to reach an individual’s desired destination is one of the most crucial factors that distinguishes success  failure.

Rakesh Rana and Ravinder Singh were two childhood friends in Ajmer, a small-town but popular religious cum tourist destination in Rajasthan. Both cheerful lads went to the same government run Hindi medium school and graduated  the local Arts College managed by a charitable trust. Equally motivated and extremely dedicated – they believed their future would lead them towards quick career growth thereby enhancing the livingconditions of their families.

On completion of education, Ravinder managed to secure a small-time non-descript Accountants job which barely managed to make ends meet due to his meagre earnings. In stark contrast, Rakesh’s successful journey led him to Delhi wherein he easily secured a well-paying job with a leading communication firm and quickly started rising up the corporate hierarchy.

Pondering on the dissimilar fortunes, one could easily flash the ‘luck’ or ‘merit’ card since both friends had similar education and socio-economic backgrounds. However, on closer scrutiny one wouldrealise that Rakesh’s English languagecommunication skills were better developed vis-à-vis Ravinder. One of the main factors that helped nurture Rakesh’s English language communication skills was his fervent love for English novels –  the school’s library and thereafter college’s reading room.

It was this one hobby, ‘reading’ that went on to pay large dividends in not only improving Rakesh’s English conversational skills but also helping shape-up his successful career.

Few would still champion the cause of promoting mother-tongue especially in educating the child during their formative years. Without denying or underestimating the role of mother tongue, we must also remember that English is the global language of commerce and opportunity. The increasing usage of English both internationally and in India in recent years illustrates the point very well.

The vast majority of Indians are multilingual and hence children could be taught another language such as English in addition to their mother tongue. In fact, it has been widely proven that childhood is the best phase in a person’s life to learn and hence introducing children to English during their formative years would help them grasp the language in amuch easier manner.

As most Indian homes are not English speaking, the children are introduced to the language at school. However, it would be ideal if parents could nudge their children towards inculcating a habit for reading starting  early childhood itself.

Today, the widespread usage of smartphones mean that children can also learn English through multiple apps available on Android and Iphone platforms such as Hello English: Learn English, Speak English in 30 Days, Learn English Daily and many more.

Even the internet especially YouTube has multiple self-learning videos and channels that teach children not only English but also proper pronunciation of words.

Additionally, few DTH players offer engaging English learning channels that not only teach children but also catch their interest through interactive content. One such successful initiative is Tata Sky Active English which aims at enhancing conversational English skills amongst Indians. The best part is that content is on air 24 hours and people can access it according to their convenience. Tata Sky Actve English also teaches the correct pronunciations of words apart  training for normal daily situations.

In the early years after independence, many Indians would urge their children to listen to the BBC radiosolely for learning diction and delivery, which were essentially needed communication skillsfor conversing in English. In fact, few years ago Bangalore-based NGO, Education Development Centre (EDC), the US Agency for International Development (USAID) and Bihar Education Project (BEP) in collaboration with All India Radio had started an interactive radio programme `English is fun’.

In recent years, learning English has been transformed  a dull and solemn classroom based affair to a variety of interactive and engaging approaches depending on the choice most preferred by the learner.

Success and learning are indispensable to each other and multiple English learnings options are available today – both traditional and new-age interactive approaches. Hence, no one can cite flimsy excuses and avoid learning if they want to achieve success in their lives.

The UN English Language Day is observed annually on 23 April since it’s traditionally observed as both William Shakespeare’s birthday and date of death.As the day approaches, it is a matter of pride that India now claims to be the world’s second-largest English-speaking country, second only to the US. Some estimate that around ten per cent or 125 million Indians speak English and this figure is expected to quadruple in the next decade.

However, a lot more Indians can learn English if they choose to learn through any of the multiple interactive and engaging approaches available.

Tags: Bangalore-based NGOChief Commercial OfficerEducation Development Centre (EDC)English speakingPallavi PuriRakesh’s English conversational skillsTata SkyThe UN English Language Daythe US Agency for International Development (USAID) and Bihar Education Project (BEP)

RECENT POSTS

AI-driven predictive insights and GenAI solutions power margin expansion across data-intensive industries: Srikumar Kumar, GTT Data Solutions
Exclusive

AI-driven predictive insights and GenAI solutions power margin expansion across data-intensive industries: Srikumar Kumar, GTT Data Solutions

March 20, 2026
0

GTT Data Solutions is a technology services and consulting company focused on shaping Dual Intelligence: the integration of Human Intelligence...

Read moreDetails
EaseMyTrip targets growth through digital-first campaigns and strategic collaborations: Manmeet Ahluwalia
Exclusive

EaseMyTrip targets growth through digital-first campaigns and strategic collaborations: Manmeet Ahluwalia

March 19, 2026
0

The traditional marketing funnel in travel is officially dead. Today’s traveller moves from inspiration to booking in a single, non-linear...

Read moreDetails
Technology changes, formats evolve, but emotional authenticity remains constant: Jeet Wagh & Shehzad Sippy
Exclusive

Technology changes, formats evolve, but emotional authenticity remains constant: Jeet Wagh & Shehzad Sippy

March 19, 2026
0

Sippy Films, a studio behind movies like 'Sholay', is entering a new phase of structured transformation under the custodianship of...

Read moreDetails
IPL’s most underused opportunity lies in break moments when audience attention is high but unfocused: Gayatri Sapru, Folk Frequency
Exclusive

IPL’s most underused opportunity lies in break moments when audience attention is high but unfocused: Gayatri Sapru, Folk Frequency

March 18, 2026
0

Folk Frequency is a cultural intelligence studio that translates audience behaviour into strategic frameworks for brands and agencies. Folk Frequency...

Read moreDetails
At Mindbowser, women are becoming a lot involved in leadership roles: Manisha Khadge
Exclusive

At Mindbowser, women are becoming a lot involved in leadership roles: Manisha Khadge

March 18, 2026
0

On the occasion of International Women’s Day Medianews4u.com caught up with Manisha Khadge CMO Mindbowser. With nearly two decades of...

Read moreDetails
Marketing will continue to reflect and leverage gender disparity for years to come: Sonal Singh, Jindal Stainless
Exclusive

Marketing will continue to reflect and leverage gender disparity for years to come: Sonal Singh, Jindal Stainless

March 18, 2026
0

On the occasion of International Women’s Day Medianews4u.com caught up with Sonal Singh, Head of Corporate Communications, Jindal Stainless. A...

Read moreDetails

LATEST NEWS

Doritos launches ‘Every Hangout Needs Doritos’ Campaign to tap India’s social snacking culture

Doritos launches ‘Every Hangout Needs Doritos’ Campaign to tap India’s social snacking culture

March 21, 2026
MS Dhoni joins The Sleep Company to champion ‘8 Hours of Peaceful Sleep’ with new campaign

MS Dhoni joins The Sleep Company to champion ‘8 Hours of Peaceful Sleep’ with new campaign

March 21, 2026

ANALYSIS

Trust, not visibility, is emerging as the key driver of paid streaming behaviour across India’s OTT ecosystem
Analysis

Trust, not visibility, is emerging as the key driver of paid streaming behaviour across India’s OTT ecosystem

March 21, 2026
0

Mumbai: Smytten PulseAI has unveiled its OTT Talent Tracker, a first-of-its-kind nationwide study measuring film actors across India on three...

PEOPLE

Vikram Solar names Sameer Nagpal as CEO
People

Vikram Solar names Sameer Nagpal as CEO

March 21, 2026
0

Kolkata: Vikram Solar Limited has announced the appointment of Sameer Nagpal as its Chief Executive Officer (CEO), effective immediately, as...

MARKETING

MS Dhoni joins The Sleep Company to champion ‘8 Hours of Peaceful Sleep’ with new campaign
Marketing

MS Dhoni joins The Sleep Company to champion ‘8 Hours of Peaceful Sleep’ with new campaign

March 21, 2026
0

Mumbai: MS Dhoni has partnered with The Sleep Company as brand ambassador, marking a strategic move to spotlight sleep deprivation...

Subscribe to Newsletters

ADVERTISING

Ad campaign clash: Razorpay sues PayU over alleged imitation of IPL founders push
Advertising

Ad campaign clash: Razorpay sues PayU over alleged imitation of IPL founders push

March 20, 2026
0

New Delhi: A branding and copyright dispute between two major fintech players has reached the Delhi High Court, with Razorpay...

PRINT

TOISA 2025 set to celebrate India’s sporting heroes in Lucknow
Print

TOISA 2025 set to celebrate India’s sporting heroes in Lucknow

March 21, 2026
0

Mumbai: The eighth edition of the Times of India Sports Awards is set to take place on March 21, 2026,...

AUTHOR'S CORNER

Pause Ads, Screensaver Ads, and Menu Ads: The New Real Estate in CTV Advertising
Authors Corner

Pause Ads, Screensaver Ads, and Menu Ads: The New Real Estate in CTV Advertising

March 21, 2026
0

Not all ad inventory needs to interrupt something to be effective. In fact, much of CTV's most exciting ad space...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

ZEE5 drops the trailer of its new Marathi original series ‘Hey Kay Navin?’, starring Priya Bapat and Umesh Kamat; the series will premiere exclusively on Marathi ZEE5 on 31st March

ZEE5 drops the trailer of its new Marathi original series ‘Hey Kay Navin?’, starring Priya Bapat and Umesh Kamat; the series will premiere exclusively on Marathi ZEE5 on 31st March

March 21, 2026
Doritos launches ‘Every Hangout Needs Doritos’ Campaign to tap India’s social snacking culture

Doritos launches ‘Every Hangout Needs Doritos’ Campaign to tap India’s social snacking culture

March 21, 2026
MS Dhoni joins The Sleep Company to champion ‘8 Hours of Peaceful Sleep’ with new campaign

MS Dhoni joins The Sleep Company to champion ‘8 Hours of Peaceful Sleep’ with new campaign

March 21, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.