With people returning to the office, the new prime time for internet consumption at home is 8 – 11 pm. Daily usage now is equal to streaming 10 full-length movies.
ACT Fibernet, a fiber broadband Internet Service Provider has released its two-year State of the Internet report highlighting Internet usage and data consumption trends in India between January December 2022 and November 2023.
The findings from across 24 cities have further revealed a 52 per cent increase in the consumption of the highest bandwidth. While average data used per month has increased by 25 per cent, average downloads per month have increased by 27 per cent in the last two years.
Atria Convergence Technologies CTO Dr. Sarath Kumar said “I am thrilled to present ACT Fibernet’s State of the Internet report, capturing the dynamic landscape of digital transformation in India from January 2022 to December 2023. As the workforce gradually returns to offices, the data consumption habits have shifted towards later evening , peaking from 8 pm to 11 pm. At ACT Fibernet, we are proud to be at the forefront of India’s digital evolution, empowering individuals and businesses with robust and high-speed connectivity. The insights from this report not only reflect the current trends but also guide us in shaping the future of internet services to meet the evolving needs of our users.”
Among the prominent cities, the report also highlights insights into the evolving digital landscapes of Bengaluru, Hyderabad, Chennai, and Delhi, reflecting diverse patterns of data consumption and technological adaptation.
Bengaluru: The tech-savvy landscape of Bengaluru reflects a surge in data consumption, resonating within its thriving IT ecosystem. Over the past two years, the average data used per month has increased by 23 per cent, accompanied by a 25 per cent rise in monthly downloads. The peak bandwidth consumption has surged by 74 per cent, reflecting the city’s tech-savvy inclination. Notably, the highest data utilised by a single user reached 30 TB. Bengaluru’s prime time for heightened data activities spans from 7.30 – 11 pm.
Hyderabad: Known for its tech aspirations, Hyderabad’s ambitions in IT, e-commerce, and entertainment are powered by substantial data consumption. The city has experienced a notable 35 per cent increase in average monthly data usage over the last two years, coupled with a 37 per cent surge in monthly downloads. The highest bandwidth consumed escalated by 39 per cent, with a recorded highest data usage of 32 TB. Hyderabad’s prime time for heightened data usage spans from 8-11 pm.
Chennai: Uncovering Chennai’s journey towards digital transformation, the city reflects a tech-forward mindset evident in its rising data consumption trends. Over the past two years, Chennai witnessed a 14 per cent increase in average monthly data usage and a 15 per cent surge in monthly downloads. The highest bandwidth consumption escalated by 50%, with the highest data usage recorded at 22 TB. Chennai’s prime time for heightened data activities spans from 7.30 – 11.30 per cent.
Delhi: As the connectivity hub, Delhi showcases a balanced usage pattern catering to work, leisure, and connectivity needs. Over the last two years, there’s been a notable 22 per cent increase in average monthly data usage and a 23 per cent surge in monthly downloads. The highest bandwidth consumed has risen by 30%, with the highest recorded data usage standing at 17 TB. Delhi’s prime time for heightened data usage extends from 7.30 – 11.30 pm, accommodating various online activities, from e-learning to video conferencing.
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