Zee Media Corporation had launched a news channel Zee Bharat on 22 January 2024. The aim is to fuse news and culture. This channel’s aim is to blend storytelling with India’s cultural richness and diversity.
Zee Bharat said that it is committed to amplifying the unheard voices of rural India. It will do this by providing a platform for those who truly represent the diverse fabric of the nation.
Its visual identity looks to serve as a mirror reflecting India’s cultural heritage, merging with the nation’s forward-thinking spirit. The colour palette is diverse.
Zee Media Corporation CEO Abhay Ojha said, “In the dynamic realm of media, Zee Media Corporation Limited stands resolute as a beacon of reliability and dynamism, driven by a belief in the transformative power of news. Our unwavering mission is to continually elevate the standards of journalism, offering our audience a trustworthy source amid the abundance of information.
With ‘Zee Bharat,’ we transcend the conventional boundaries of news. It’s not merely a medium; it’s a vibrant platform beckoning audiences to embark on a refreshing, distinctly Indian news journey. Brace yourselves for an exhilarating exploration where news intertwines seamlessly with the celebration of our nation’s rich cultural tapestry and diversity.”
Zee Media Corporation chief revenue officer Mona Jain said, “Zee Bharat transcends conventional news channels; it’s an immersive experience that mirrors the cultural richness and pride of our country. Advertisers can now join us in this celebration, forging connections with audiences who seek more than just information – they seek an emotional connection with their heritage.”
