Mumbai: As per the latest data released by the Broadcast Audience Research Council (BARC), News18 Bangla has established its number one position in Bengali news genre for four consecutive weeks, surpassing over 11.3% market share pf ABP Ananda. This milestone reflects the channel’s growing influence and deep engagement with audiences across West Bengal.
The channel maintains a significant lead of 11.3% over ABP Ananda. Source: BARC | Market: West Bengal | TG: 15+ | Period: 8-11’25 (4 weeks average)| Metric: AMA in Mn).
It also records an impressive cumulative reach of 21.1 MN, outperforming its closest competitors—ABP Ananda (18.4%), R Bangla (115.6%), and TV9 Bangla (106.2%). Source: BARC | Market: West Bengal | TG: 15+ | Period: 8-11’25 (4 weeks average| Metric: Reach).
News18 Bangla’s rise to the top stems from a strategic programming revamp and a strong commitment to quality journalism. By expanding the statewide coverage, the channel ensures timely news delivery from both rural and urban areas. Its success is driven by a sharp focus on local issues, particularly those affecting underrepresented communities in semi-urban and rural regions. This approach has deepened audience engagement and strengthened trust.
Speaking on the achievement, Mitul Sangani, CEO – Indian languages, News18 and Local18 (TV & Digital) said, “Our focus on local issues, credible reporting and diverse narratives has strengthened our bond with viewers, making us their preferred news destination. We remain committed to delivering impactful journalism that not only informs but also empowers viewers.”
