News18 India has continued its dominance in Hindi TV News space with a market share of 13.7% in week 31-34’22.
Ever since the BARC ratings have resumed, News18 has been steadily climbing the viewership charts. News18 India reaches 1.4 crore more viewers than Aajtak
The channel opened at number 3 when the BARC ratings resumed in March this year. Over the last four months, the channel has risen steadily to acquire the top position six weeks ago.
Karan Abhishek Singh, CEO Hindi Cluster, Network18 said, “As per the latest BARC data, we now reach 1.4 crore more viewers than Aajtak on a weekly basis. Our lead in Prime Time has only widened & we are seeing better stickiness for our content across day parts. In the latest ratings, our market share is higher than ABP and Zee News combined. We continue to invest heavily behind content & this has resulted in News18 India enjoying continued preference from our viewers.”
In Prime Time on weekdays (Wk 34’22, 1800-2400 hrs, TG: 15+, HSM) – News18 India is ranked at top in all individual hourly time-bands. Even in (Wk 34’22, 2100-2200 hrs, TG: 15+, HSM) News18 India is leading with 15.8% share which is 24% higher than Aaj Tak.
