“We strongly believe in the power of impactful content” says Avinash Kaul as News18 India emerges Leader in Metro Cities
Mumbai: As per BARC rating for week 41, 24 Hrs, All Days, NCCS All 15+, News18 India has emerged as the leader in Hindi News Genre beating Aaj Tak and Zee News.
During the period of week 41, News18 India has clocked 14.8% share while Aaj Tak delivered 14.5% share and Zee News witnessed 12.4% share.
“The Hindi news genre is a highly competitive one with nearly 25 players. Exactly two years ago we had a share of less than 5 percent when we relaunched the channel. With a carefully crafted content strategy and an array of most seasoned anchors, today we stand as the leading Hindi general News channel watched and appreciated by millions of metro city viewers”, says Avinash Kaul, COO, Network18.
News18 India is launching two new shows — Ye Desh Hai Humara and Akhada — ahead of the upcoming assembly elections in five states and the general elections next year.
Talking about the channel’s content strategy, Avinash added “We believe in staying ahead of the curve when it comes to understanding our viewers. We aim at being the default destination for viewers in the upcoming election season.”
Anchored by Amish Devgan and Anand Narasimhan, the new shows are aimed at further strengthening the channel’s programming line-up to address critical issues in the election season.
