Chennai: News7 Tamil has consolidated at fourth position in the viewership rating charts by consistently retaining its position for more than six weeks in the Tamil News channels genre.
According to BARC Data, the channel’s viewership has grown gradually from 9.61 GRPs in the first week of 2023 to 21.08 GRPs in the week 24 (Source: BARC M22+ ABC TN+Pondy).
In Chennai City the channel is clocking an average of 19 GRPs every week, while the Urban GRP of the channel stood above 25. In Female TG it has cross 20+ GRPs on weekly basis.
In its 9th year, News7 Tamil has maintained its leadership position by remaining in the list of top Tamil News channels. According to the channel sources, they primarily targets the younger generation with its unique presentation.
Statement issued by News7 Tamil read, “In the highly competitive Tamil Nadu Television market, News7 Tamil is maintaining 4th position in the BARC ratings for six weeks in a row. Started with 9.61 GRPs in the First week of January 2023 and now it has reached 21.08 GRPs in the week 24 of June 2023, thus consistently occupying the 4th position in the ratings chart. News7 Tamil is growing gradually in a consistent way with its viewership surging by 12 GRPs during the past 24 weeks. The strategy of providing the news in a concise format in every alternate hour has paved the way for the increase in the ratings. The “Non-Stop 50”, a quick news format gave the channel the uptick among the viewers.”
“With enriched rural content and presentation News7 Tamil has reached the mass rural audience. As part of the strategy to reach the rural audience at their doorstep, the channel has conducted field events like “Food Festivals”, “Educational Expos”, “Cricket Tournament” “Workshops for Students” in various cities. This also has amplified the reach and viewership of the channel,” added the statement.
