Mumbai: Nexon Paints is transforming the way people experience colors with its revolutionary “Feel Every Color” campaign, an innovative audio-first initiative that pushes beyond traditional visual boundaries. By focusing on the emotional, tactile, and sensory experiences of colors, the campaign promotes inclusivity, particularly for the visually challenged.
In an industry traditionally centered on visual appeal, Nexon Paints is challenging the norm by exploring how colors can be perceived beyond sight. Through poignant audio narratives, the campaign allows audiences to “feel” colors through stories, emotions, and sensations. Featuring real-life experiences of visually challenged individuals, the initiative highlights how colors like yellow, green, and red evoke diverse sensory responses—thereby redefining how we engage with color in our everyday lives.
“Colors are not just seen—they are felt, tasted, and experienced,” said Praveen Choudhary, CEO of Nexon Paints. “With ‘Feel Every Color,’ we wanted to spark a global conversation around inclusivity and encourage people to reimagine colors beyond what meets the eye. This campaign is a testament to our commitment to creating a more inclusive world.”
The campaign was ideated and executed by Vermillion Communications, a leading creative agency known for its thought-provoking and impactful storytelling.
Vijayshree Krishnan, Director – South, Vermillion Communications, expressed her enthusiasm about the campaign: “Our aim was to shift the paradigm of color perception, making it an inclusive and immersive experience for all. ‘Feel Every Color’ is more than a campaign—it’s a movement that challenges people to rethink how they engage with colors beyond sight. We are proud to partner with Nexon Paints in bringing this vision to life.”
Campaign Highlights:
- SWEET-HATE (Yellow): A child contrasts the warmth of the sun with the sweetness of mangoes, questioning if yellow is a “SWEET-HATE” color.
- BITTER-SOFT (Green): Grass feels soft underfoot, yet bitter gourd tastes harsh—highlighting green as a “BITTER-SOFT” experience.
- SCARY-SUGARY (Red): Fire induces fear, while apples offer a sugary delight, making red a “SCARY-SUGARY” sensation.
The campaign is being amplified across radio spots, outdoor advertising, and social media platforms, inviting audiences worldwide to rethink their relationship with colors. By prioritizing audio storytelling, Nexon Paints ensures that the message resonates with both sighted and visually challenged communities alike.
Inclusivity is at the heart of the “Feel Every Color” initiative. Nexon Paints has partnered with advocacy groups and schools for the visually impaired to spread awareness and drive engagement. The campaign has already generated widespread discussion on social media, with people sharing their own sensory interpretations of colors.
