Mumbai : Colgate-Palmolive (India) Limited, the market leader in Oral Care, has been ranked as the Most Trusted Brand in the Oral Care category for the 8th year in a row, as per the India’s Most Trusted Brands Survey 2018, conducted by Nielsen and commissioned by Economic Times – Brand Equity.
Issam Bachaalani, Managing Director, Colgate-Palmolive (India) Limited, said, “We are delighted and extremely thankful to our consumers for the trust they show Colgate every year to make Colgate India’s Most Trusted Oral Care brand. It is our constant endeavour to ‘keep India smiling’ by making a real impact in the lives of the people and through our 100% commitment to safety and quality to provide the best quality products.”
The Brand Equity Most Trusted Brands survey was conducted by Nielsen. At the first stage, sales, social buzz and media visibility data were analysed to arrive at a list of brands for further discussion and shortlisting for the Most Trusted Brand 2018 consumer survey. After considerable evaluations, the categories and brand list were finalised. In total, there were 341 brands that were considered as part of this year’s survey with the achieved sample size being 2200; conducted in January 2019 across 4 metro cities, Mumbai UA, Delhi NCR, Chennai and Kolkata.
