Mumbai: Nikita Kandhari has taken on an expanded role, leading Content Marketing for the Hindi slate at Prime Video & Amazon MGM Studios, while continuing in her position as Principal – Content Marketing.
Announcing the expanded responsibility on LinkedIn, Kandhari said, “I’m excited to share that I’m stepping into an expanded role, leading Content Marketing for the Hindi slate, spanning Original Series, Movies , and Licensed titles at Prime Video & Amazon MGM Studios. The past year has been an intense period of learning — across building new IPs, shaping campaigns, and working more closely than ever with cross-functional teams. I’m grateful for the trust, mentorship, and collaboration that made that growth possible. I’m looking forward to continuing to build thoughtful, audience-first campaigns for the stories we truly believe in.”
In her expanded role, Kandhari will focus on shaping integrated, audience-first marketing strategies for Prime Video and Amazon MGM Studios’ Hindi content portfolio, strengthening the platforms’ engagement with India’s rapidly growing streaming audience.
Prior to joining Amazon, Kandhari has worked across leading global and Indian organisations including Netflix, Hotstar, Unilever, Ogilvy & Mather and The Nielsen Company. She began her professional journey in 2008 as a Research Analyst at The Nielsen Company.
With extensive experience across media, FMCG and advertising, Kandhari brings strong expertise in digital strategy, brand management, market research and digital performance marketing. She holds an MBA in Marketing and Strategy/Leadership from Indian School of Business.
Her expanded leadership role comes as Prime Video and Amazon MGM Studios continue to scale their Hindi content slate, investing in compelling storytelling and high-impact marketing to deepen their presence in India’s competitive streaming landscape
