MUMBAI: Nippon Paint recently launched a campaign titled #TamizhanDa. This initiative looks to celebrate the talent and spirit that define Tamil Nadu’s cricketers. The #TamizhanDa campaign serves a dual purpose. It looks to not only reinforce Nippon Paint’s presence in Tamil Nadu but also expresses pride in being a brand born and #MadeinTamilNadu.
Tamil Nadu cricketers the company explains have consistently left their mark on the sport, showcasing their brilliance irrespective of team colors. The heart of the campaign lies in a television commercial featuring three-energetic cricketers – Dinesh Karthik, Washington Sundar, and Sai Sudharshan. These players embody the very essence of Tamil pride explains the company. The commercial aims to bring to life the dedication, relentless perseverance, and fighting spirit that these cricketers bring to the field – qualities that resonate with the people of Tamil Nadu and Nippon Paint as a brand it said.
Mahesh Anand, president, Nippon Paint India (Decorative) said, “Being a brand made and bred in Tamil Nadu fills us with pride. We’re honoured to partner with the state’s cricket heroes. By celebrating their achievements, we celebrate the spirit of Tamil Nadu. Their dedication, talent, and fighting spirit reflect what we admire and incorporate into our work ethic. The #TamizhanDa campaign is our tribute to Tamil Nadu and its cricket fans, strengthening our connection with the state.”
