Nivea has appointed Geetika Mehta as the new Managing Director. Mehta has a proven track record of developing small businesses as well as managing large-scale corporations across markets including South Asia, Thailand, Brazil and South Africa.
Her experience and strategic vision align seamlessly with Nivea India’s objective of providing consumers with superior product quality in line with its care proposition. She has excelled in key leadership positions, managing cross-functional teams and contributing significantly to the success and profitability of brands she has been associated with.
Her previous stints include Managing Director at Hershey India for 2.5 years and an 18-year journey at Hindustan Unilever Limited. She has been recognised with awards like The Economic Times 40 Under Forty 2021, ET Prime Women Leadership DEI Ally of the Year 2023, IMPACT 50 Most Influential Women for women 2023.
Geetika Mehta said, “I am thrilled to join NIVEA India, a brand synonymous with trust and quality in skincare. As we navigate the ever-evolving skincare landscape, my focus will be on driving innovation, enhancing customer experiences, and further solidifying Nivea’s position as the skincare brand of choice for millions of Indians.”
