Mumbai: NIVEA India has announced the appointment of Siddhartha Juneja as its new E-Commerce Director, effective immediately. Bringing over 15 years of extensive experience in FMCG and retail, Siddhartha is set to spearhead NIVEA’s digital transformation and expand its footprint in the online skincare market.
Siddhartha’s career showcases a proven track record of success in leadership roles at companies like Mondelez, Flipkart, and Kellogg’s. In his most recent position as Head of Omni Channel at Mondelez, he played a pivotal role in scaling e-commerce and modern trade capabilities, with a focus on data analytics, content, assortment, and media strategies. His efforts contributed to significant growth and strengthened the company’s commercial success in these channels. At Flipkart, he was instrumental in developing the Grocery Business Unit strategy, driving improvements in pricing, assortment, merchandising, and performance marketing.
In his new role, Siddhartha will lead NIVEA India’s e-commerce operations with a focus on advancing digital capabilities, accelerating online growth, and building stronger connections with consumers in the digital space.
Commenting on the appointment, Geetika Mehta, Managing Director of NIVEA India, said: “We warmly welcome Siddhartha Juneja to the NIVEA family. His deep expertise in e-commerce and omni-channel strategies will be pivotal in accelerating our digital transformation and strengthening our connection with consumers. With his leadership, we are confident that NIVEA India will continue to thrive and innovate in the evolving e-commerce landscape.”
Expressing his enthusiasm, Siddhartha stated: “I’m thrilled to join NIVEA India at such a transformative time for the brand. With its strong legacy and focus on digital innovation, I aim to enhance NIVEA’s digital capabilities, expand our e-commerce footprint, and deliver superior online experiences to consumers while deepening customer partnerships. I look forward to collaborating with the team to strengthen NIVEA’s leadership in the online skincare market.”
