Sanand, Gujarat: ” NIVEA India, a subsidiary of Beiersdorf AG, has announced the appointment of Sreerangarajan Srinivasan as the new Production Center Director for Beiersdorf Manufacturing India, effective July 1, 2025.
A seasoned professional with a robust background spanning manufacturing, logistics, procurement, planning, and digital transformation, Sreerangarajan steps into this role after a successful stint as Head of Logistics & Customer Service at NIVEA India. In his new capacity, he will oversee all operations at the state-of-the-art Sanand facility, focusing on enhancing business delivery, accelerating digital initiatives, bolstering safety and sustainability efforts, and building next-generation operational capabilities.
The Sanand plant, located in Gujarat, has emerged as a cornerstone of Beiersdorf’s global supply chain. The facility recently achieved a landmark milestone—producing its 1 billionth unit in just seven years since inception. This rapid scale-up underscores the factory’s strategic importance and operational excellence. Since 2018, the plant has seen multiple expansion phases, integrating cutting-edge digital tools and automation technologies to drive efficiency and innovation.
Speaking on the leadership transition, Geetika Mehta, Managing Director of NIVEA India, said, “Sreerangarajan’s elevation comes at a transformative time for our India operations. His extensive knowledge of supply chain ecosystems and his ability to cultivate high-performing teams will be key to unlocking the next wave of manufacturing excellence. The 1-billionth unit milestone at Sanand is a collective win—proof of what we can achieve through strong leadership, vision, and the drive of our teams. His journey reflects our deep-rooted commitment to nurturing and promoting talent from within.”
Commenting on his new role, Sreerangarajan said, “I am honored to take on this responsibility at such a defining moment for the Sanand site and for Beiersdorf India. The production of our 1 billionth unit is more than a number—it symbolizes the collective effort and impact of our people. I look forward to steering the next chapter of growth with a focus on sustainable practices, digital innovation, and operational excellence.”
This leadership development reinforces NIVEA’s strategic focus on strengthening its operational backbone and developing future-ready talent within the country. The Sanand plant continues to play a critical role in delivering high-quality personal care products to millions of consumers, aligning with Beiersdorf’s broader mission to go “beyond skin” by making meaningful contributions to people, communities, and the planet.
With Sreerangarajan at the helm, Beiersdorf Manufacturing India is poised to continue its journey of innovation-led, sustainable growth, further solidifying its position as a key player in India’s fast-growing personal care landscape.
