Mumbai: NoBroker, which claims to be India’s first proptech unicorn, has unveiled its latest omni-channel marketing campaigns. It is a 360-degree campaign that showcases NoBroker’s commitment to simplifying property rentals by offering what it calls a seamless experience through dedicated Relationship Managers, ensuring verified tenants and hassle-free transactions.
With a strategic focus on empowering property owners to leverage NoBroker.com, the campaign aims to target owners looking to rent out their properties without incurring hefty amounts of brokerage fees.
The campaign has a budget of Rs 12 crore.
The timing of the session coincides with the time when rental activity is in full swing as maximum job changes and school changes happen in the months of February to April. The campaign has been live and will be run for 3 months. The campaign is aimed at owners who want to rent out their properties but do not have the time to attend multiple tenant calls, filter out the most suitable ones, and finalise everything. The Relationship Manager does everything on behalf of these owners and ensures a smooth transaction and closure.
The campaign is aimed at landlords who are typically over 40 years of age and consume a blend of traditional media- print, online, television, and outdoor advertising. It is aimed at bringing more landlords on the platform. It is also leveraging digital mediums such as YouTube, Google, Facebook, and Instagram to maximize the reach and engagement. Additionally, NoBroker has embarked on an outdoor advertising mission, partnering with over 900 three-wheeler vehicles, more than 1300 cabs, and over 400 buses across major cities- Bangalore, Hyderabad, Mumbai, Pune, Chennai, and Delhi-NCR.
NoBroker has also teamed up with Radio Mirchi and Radio City, utilizing jingles and RJ mentions to resonate with audiences on the airwaves. It is a multilingual campaign and aims to capture attention through vernacular print and audio mediums.
According to Saurabh Garg, Co-founder & Chief Business Officer, NoBroker.com, “The Indian real estate market is very buoyant right now. Real estate has proven to be the best vehicle for investment. The same is also reflected in our annual real estate report 2023. Many investors are back in the market as a result of improved rental yields. In an era characterized by short attention spans and content overload, simplicity is paramount. We are trying to help them in their renting out experience. Our creative strategy focuses on a compelling narrative that resonates with the target audience within the age group of 40-60 years. Through a blend of traditional print media, digital, television and outdoor branding, we are endeavoring to offer a seamless and hassle-free renting out process to property owners who are looking to make the best out of their investments.”
