MUMBAI: NODWIN Gaming has announced a strategic partnership with chess platform, Chess.com and Indian chess media and grassroots organisation, ChessBase India. The collaboration brings together three companies from the worlds of esports, content, and competitive chess to create a unified ecosystem that aims to nurture talent, expand reach, and build India’s presence on the global chess esports stage.
This strategic alliance unites the complementary strengths of the three companies in the chess and gaming ecosystem. NODWIN Gaming brings deep expertise in production, broadcast, and commercial strategy. ChessBase India offers unmatched access to India’s thriving chess community and grassroots networks. Chess.com contributes its expansive global platform, community, creator partnerships, and world-class tournament infrastructure.
Together, they form a synergy that will look to fuel the co-creation and scaling of original IPs, deliver premium competitive formats, spark deeper engagement across both player and creator communities, and deliver great opportunities for brands to partner in the rapidly growing chess ecosystem.
Akshat Rathee, Co-founder and Managing Director of NODWIN Gaming, said, “Chess is undergoing a cultural renaissance, from park benches and schoolrooms to sold-out esports arenas and creator streams. Chess has now become the fourth most-watched sport in the country after cricket, kabaddi, and BGMI tournaments.
“With this partnership, we’re not just supporting a heritage game, we’re aiding in its natural course of progression. By combining each organisation’s unique strengths, we’re building a future-ready ecosystem that can take Indian chess from heritage to hype. It’s time the brilliance of our grandmasters meets the energy of our digital generation.”
Chess the parties said is getting an accelerated global attention, with over 7.6 billion games played worldwide on Chess.com in 2024 alone. The platform now boasts over 200 million registered users, with India seeing 9 million+ monthly active players, and an average of 550,000 new signups every month. Viewership has skyrocketed with 925 million total organic views, reflecting a 640% year-over-year growth.
The surge in visibility was recently reflected during the World Chess Championship, which was exclusively streamed in India through the combined efforts of NODWIN Gaming, Chess.com, and ChessBase India. The Gukesh Dommaraju-Ding Liren final match, which saw Gukesh being crowned as the World Chess Champion, attracted over 24 million views, with peak concurrent viewership hitting 200,000.
India is central to this surge. Cities like Bangalore, Mumbai, Delhi, and Chennai rank among the top chess-viewing regions globally. Indian users are predominantly mobile-first, with 80.9% of viewership on smartphones, and the largest age group being between 18 and 34 years old, highlighting the game’s deep connection with India’s digital-native Gen Z and millennial audiences.
Speaking on the alliance, Sagar Shah, CEO of ChessBase India, said, “This partnership is not just a business alliance — it’s a vision to grow the chess community in India from the grassroots to the grand stage. For the last decade, we’ve focused on building a robust chess culture in the country, and now, with NODWIN and Chess.com by our side, we hope to bring forth more opportunities to all those involved in the chess ecosystem.”
Avadh Shah, Country Director of Chess.com India, said, “Chess has been one of the most dominant and fastest growing sports in the last 3 years across India and the world. In terms of both participation and viewership, chess is experiencing record-breaking numbers—the highest we’ve ever seen. Given the excitement around the sport, it is only fitting that the leading companies within the ecosystem collaborate to further its development and invite partners to join this journey as well.”
The partnership also aligns with the rise of chess as a recognised esports discipline. At the upcoming Esports World Cup (EWC) 2025, chess will make its debut with a prize pool of $1.5 million. Leading Indian esports organization S8UL is set to represent India in competitive chess at the Esports World Cup with its powerhouse roster of Grandmasters Nihal Sarin and Aravindh Chithambaram, marking the first-ever representation of an Indian esports team in competitive chess on a global stage. Their involvement underscores the growing recognition of chess as a spectator-friendly, high-skill esport.
As India prepares to make its mark on this new frontier, the alliance between NODWIN Gaming, Chess.com, and ChessBase India promises to build the foundational infrastructure needed for long-term growth, from top-tier broadcasts and influencer-led content to community tournaments and professional leagues.
Together, NODWIN Gaming, ChessBase India, and Chess.com aim to build a robust ecosystem for Indian chess, one that honours the nation’s legacy, empowers creators, and establishes India as a global hub for online competitive chess.
