New Delhi: The happiest music festival, NH7 Weekender, is set to return with renewed momentum as NODWIN Gaming, a leader in new-age youth entertainment, gaming, and esports, announces a strategic partnership with Exceed Entertainment to lead sponsorship-led monetization for the upcoming edition of India’s longest-running multi-genre music festival.
For over 15 years, NH7 Weekender has built a powerful cultural imprint, becoming a definitive destination for music discovery, self-expression, and collective celebration among young audiences. NODWIN Gaming, which acquired NH7 Weekender and other intellectual properties from OML Entertainment in September 2021, has since strengthened the festival’s footprint within its broad portfolio spanning live entertainment, music, comedy, gaming, and youth culture. The festival continues to be a flagship property alongside popular experiential IPs such as Comic Con India and DreamHack.
As NH7 Weekender gears up for its next edition, NODWIN will continue to lead festival programming, creative strategy, production, and long-term brand vision. Exceed Entertainment will focus exclusively on sponsorship sales, brand partnerships, and commercial growth, creating new opportunities for brands to engage with one of India’s most influential and culturally rooted youth communities.
The partnership brings together complementary strengths: NODWIN’s leadership in large-scale experiential IPs and Exceed’s extensive expertise in celebrity management, influencer-led experiences, and brand partnership innovation. Together, they aim to elevate sponsor-driven activations, talent integrations, and next-gen monetization models that combine music, gaming, and pop culture—making NH7 Weekender even more immersive and culturally resonant for audiences and brands alike.
Akshat Rathee, Co-Founder & Managing Director, NODWIN Gaming, said, “NH7 Weekender has always been about music, culture, and the joy of shared experiences. With Exceed Entertainment managing sponsorship monetization, we look forward to unlocking new brand partnerships while we continue to build the authentic, high-energy festival experience our fans love.”
Afsar Zaidi, Founder, Exceed Entertainment, added, “At Exceed, we don’t just follow the curve, we chart the course. Partnering with NODWIN Gaming on NH7 Weekender is not about another transaction; it’s about pioneering the next evolution of India’s live experience economy. The aim is to be laser-focused on bringing unprecedented brand partnerships and unique commercial monetization blueprints to this iconic IP. We will join the dots and unlock revenue streams for Weekender like we always do.”
