Mumbai: Noida Film City is set to become home to the world’s largest integrated Content Creators’ Incubation and Lab Ecosystem, marking a significant milestone in India’s rapidly expanding creator economy. The initiative, announced as part of the broader vision outlined in the Union Budget 2026, positions India at the forefront of global creative innovation.
According to filmmaker Boney Kapoor, the proposed ecosystem is envisioned as a first-of-its-kind platform where creators will move beyond institutional learning to launch full-fledged careers, develop intellectual properties (IPs), and build globally scalable creative businesses. Designed as an end-to-end incubation and production environment, the initiative aims to nurture talent across the entire creative value chain, spanning long-form cinema, OTT content, and emerging digital-first formats such as vertical dramas and short-form episodic storytelling.
Anchored within the Bayview Bhutani Film City in Noida, the integrated ecosystem will bring together filmmakers, YouTubers, gamers, musicians, podcasters, storytellers, and a wide spectrum of audio-visual innovators under a single, unified destination. By enabling cross-disciplinary collaboration and large-scale content creation, the initiative is expected to help creators monetise their talent and access global platforms more effectively.
The Film City will feature state-of-the-art production studios, advanced technology hubs, structured incubation labs, and mentorship programmes led by industry leaders and celebrated cinematic legends. With a curated mix of iconic and visually striking locations, the destination is poised to emerge as a global landmark for creative production and innovation.
The development reinforces the government’s commitment to the Make in India and Viksit Bharat vision, while unlocking new avenues for economic growth, employment generation, and international recognition for India’s fast-growing and increasingly influential creator community.
