Mumbai: NP Digital, an end-to-end digital marketing company will acquire SearchGuru. In this way it expands its footprint in the Asia-Pacific region.
The agreement to acquire SearchGuru is aimed to scale NP Digital’s in-market SEO, paid media and creative capabilities. The goal is to further solidify its position as a market disruptor in the APAC market and unlocking new opportunities in the region for its global enterprise clients. SearchGuru has offices in markets such as India, Australia, Malaysia, Singapore, and Hong Kong and will an additional 120 digital marketers to its 270-strong APAC team. SearchGuru the company said has a proven track record of delivering business performance for brands such as Club Med, Nespresso, Maybank and DHL across Asia and aligns well with NP Digital’s customer-centric values and culture.
“This acquisition reaffirms our commitment to customers by expanding and diversifying our international talent and capabilities, better enabling us to support client needs and take advantage of new opportunities around the globe. We have had impressive organic growth in the Asia-Pacific region over the last several years, and bringing SearchGuru into our ecosystem deepens our capabilities, creates momentum and efficiencies, and positions us to amplify our impact on the brands we work with” said Mike Gullaksen, CEO NP Digital.
The combination of NP Digital’s technology stack and SearchGuru’s expertise across Asian markets will strengthen the suite of performance marketing solutions it offers to clients across key verticals such as finance, insurance, travel and beauty.
“The last 11 years has been an amazing journey growing from a local 4-man agency to a regional leader with over 120 specialists while delivering consecutive revenue growth year after year and now joining NP Digital is going to elevate us further to the global stage,” said Larry Lim, CEO, SearchGuru.
NP Digital added that it has capitalised on significant growth opportunities in this global dynamic landscape in recent years. In early 2024 it acquired the Canada-based creative branding agency, REBL House and in 2023 acquired the search listening technology, AnswerThePublic.
