Mumbai: NP Digital India, a performance driven creative digital marketing agency and Sanskriti, a cultural ecosystem have finished their collaborative campaign titled ‘Esho Hey Ram‘. Launched on the auspicious occasion of the Ram Mandir inauguration ceremony, this campaign aimed to present the original song, ‘Esho Hey Ram‘ by Saptadeep Nath & Ujjaini Mukherjee, to audiences across India. There was a special focus on resonating with Bengali-speaking communities in West Bengal.
To amplify the campaign’s reach, Sanskriti partnered with NP Digital India. Using AI visual art technology, the NPDI team produced a song launch video without requiring extensive video shoots. Through the integration of AI-aided video production, the campaign incorporated animations in order to ensure broad appeal across social media platforms.
Furthermore, the decision to not showcase real-time faces during the song launch was deliberate. Instead, an AI-aided video was developed, which allowed for the creation of compelling visuals without the need for live-action filming. This approach the parties explain not only saved time and resources but also enhanced the campaign’s reach by making it more relatable to diverse audiences.
The campaign the parties said exceeded expectations:
- Over 4 million Views on Facebook
- Over 2.5 million Views on Instagram
- Over 169,000 Views on YouTube
Prady, CEO of NP Digital India said, “We are thrilled to have partnered with Sanskriti for this culturally significant campaign. Our team at NP Digital India worked smartly to deliver a compelling song launch video and related collaterals, utilising cutting-edge AI visual art. The success of ‘Esho Hey Ram’ underscores the power of innovation and collaboration in reaching and engaging audiences effectively.”
Keerthivasan Subramaniam, Founder of Sanskriti, shared similar sentiments, emphasizing the importance of the campaign in celebrating cultural diversity and fostering artistic expression. “Sanskriti is committed to promoting global culture and artistry, and our partnership with NP Digital India exemplifies our dedication to delivering meaningful content to our audiences. ‘Esho Hey Ram’ has resonated deeply with viewers, reaffirming our mission to be a leading cultural platform”.
The parties added that the campaign’s success shows that new ideas in digital marketing and content creation work well, especially when using AI technology. The song is available for viewing on various platforms including YouTube, Spotify, Gaana, Apple Music, JioSaavn, Wynk Music, Facebook, and Instagram. To listen to the song, visit:
https://www.facebook.com/share/r/VAsKvrzQVNg6pGVm/?mibextid=qi2Omg
https://www.instagram.com/reel/C2TmJvrBrps/?igsh=NzA2bWVvcXlkZHQz
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