Mumbai: NP Digital, which offers end-to-end performance marketing, has finalised the acquisition of creative and branding agency REBL House. This latest merger is aimed at bolstering the agency’s in-house creative services.
It has added to its global team of solutions specialists, data analysts, and now a team of creative storytellers. The female-founded creative and branding agency launched in 2014 and grew the team of strategic creatives. REBL House now acts as the in-house creative division of NP Digital, providing brand development, influencer marketing, creative strategy and full-service video, photo, audio, and graphic and motion production. The parties said that the suite of solutions aims to produce a higher caliber of marketing and looks to capture a progressive advertising shift toward a synchronous blend of digital and traditional, forging stronger marketing outcomes in branding and performance.
“REBL House has an impressive creative portfolio of projects in partnership with brands like Marriott, Goli Nutrition, Hello Fresh and more. Our organizations have undeniable synergies in culture, client fixation, and rapid growth as well as expertise that complement each other and solidify our leading approach to the forthcoming convergence of brand and performance” said Mike Gullaksen, CEO of NP Digital.
The integrated approach the parties stated underscores the profound impact of this partnership. The merger and its blended agency model are announced with a creative campaign that looks to underscores the indispensable synergy between marketing and creative by illustrating the interdependence of simple, everyday elements.
“Uniting with NP Digital signifies a new era of marketing where brand entertainment meets performance, and the agencies that can coordinate end-to-end from creative strategy to analytical reporting are best equipped to drive meaningful results for clients. We’re excited for the new opportunities to intensify results that superior creative drives and offer this winning combination to celebrated brands around the world” said Alex Toulch, Founder and CEO of REBL House.
