MUMBAI: The National Payments Corporation of India (NPCI) has launched its latest campaign, ‘RuPay On-The-Go,’ to promote awareness and adoption of the RuPay National Common Mobility Card (NCMC). This campaign positions RuPay NCMC as the ultimate payment solution for transit, delivering unmatched speed, convenience, and ease of use.
The RuPay NCMC is a payment solution that looks to address the challenges of India’s transit ticketing systems. With its unified, open-loop, and interoperable design, the card consolidates payments for metro, bus, tolls, parking, and retail into a single, seamless solution. With the stored value function, travellers enjoy swift, offline transactions, ensuring a quick and uninterrupted journey, even without internet connectivity.
RuPay NCMC operates across transit networks, including metros in cities like Mumbai, Delhi, Bengaluru, Chennai, Ahmedabad, and Kanpur, as well as bus services in cities like Mumbai (B.E.S.T), Guwahati, Haryana, Jammu, Srinagar, Himachal and Aurangabad.
The ‘RuPay On-The-Go’ campaign looks to highlight RuPay NCMC’s role as the ideal companion for dynamic individuals who value time and efficiency. By enabling multimodal utility across metros and buses, the campaign connects seamlessly with the everyday needs of commuters. The contactless symbol on RuPay cards aims to reinforce its association with public transit, while the card’s versatility as both a transit and payment solution, cements its position as a go-to choice for modern, on-the-move lifestyles.
Kunal Kalawatia, chief of products, NPCI, said, “RuPay On-The-Go transforms public transportation in India, offering a quick and convenient transit payment solution. It’s not just a payment method, it’s a lifestyle enabler. Designed for those who push boundaries and demand more from every moment, this campaign positions RuPay as the perfect partner for efficient and seamless transit. By expanding this contactless payment option across metros and buses, we are committed to making the daily commute smoother for millions across the country.”
For further information on obtaining a RuPay NCMC card, users can visit participating banks, metro stations, or designated transport offices to get started on their transit journey.
