Mumbai: Nuance Consultancy has taken the creative lead with its latest campaign for The Sassy Spoon, spotlighting the restaurant’s flavor-packed new menu. Featuring global fusion dishes with a signature twist, the campaign brings the essence of experimentation and joy to life with the theme “This & That”—an ode to variety, inclusivity, and the magic of contrasts.
The Sassy Spoon’s new menu is a celebration of opposites coming together in perfect harmony. Dishes like Tofu & Cottage Cheese Poppers with Turai Chutney and Crispy Potato Mille-Feuille with Goat Cheese Fondue & Arrabbiata Sauce redefine culinary creativity, blending classic and contemporary flavors across 20 new additions. It’s a menu designed to surprise and delight, like a playlist that balances timeless hits with bold, new tracks.
At the heart of the campaign is the idea of indulgence without compromise. “Why pick one when you can have both?” invites diners to explore a world where contrasts collide and collaboration thrives. It’s a concept that celebrates bold choices and reflects the menu’s playful and eclectic spirit.
Rooshabh, Co-Founder of Nuance Consultancy, shared insights on the campaign’s creation, “We knew from the start that we wanted to create a campaign that mirrored the creativity and boldness of the dishes themselves. ‘This & That’ encapsulates the essence of what we wanted to convey—why settle for one when you can enjoy the best of both worlds?”
Rachel Goenka, Founder of The Sassy Spoon, is the visionary behind the innovative new menu. Her culinary expertise and creative storytelling lend soul to the campaign, making it a perfect representation of the restaurant’s ethos.
Reem Iqbal, AGM – Growth & Marketing at TCSC Hospitality Pvt. Ltd., echoed this sentiment, “With our new menu, the focus was on celebrating variety & unique flavors. Our collaboration with Nuance brought this idea to the forefront with the ‘This & That’ campaign. It’s the perfect representation of our menu’s playful & eclectic spirit, and we’re thrilled with the response so far.”
The campaign comes alive across social media with vibrant visuals and targeted Meta ads, engaging both loyal patrons and new audiences. To amplify excitement, food influencers were invited to experience the menu and share their discoveries, sparking conversations and building anticipation.
Through the “This & That” campaign, The Sassy Spoon invites food lovers to embrace contrasts and enjoy the best of all worlds. It’s not just about choosing; it’s about experiencing it all.
When bold flavors meet creative storytelling, the only thing left to say is: “Bon appétit, indeed!”
